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Ever since he left the apple commune, Jobs had defined himself, and by extension Apple, as a child of the counterculture.
自從參加了蘋果農場之后，喬布斯就把自己定義為一個反主流文化的孩子，這個定義也延伸到了蘋果公司。
In ads such as "Think Different" and "1984," he positioned the Apple brand so that it reaffirmed his own rebel streak,
在“非同凡想”和“1984”等廣告中，他利用對蘋果品牌的定位重申了自己的叛逆性格，
even after he became a billionaire, and it allowed other baby boomers and their kids to do the same.
盡管當時他已經是一個億萬富翁了，這也讓“嬰兒潮”一代的其他人和他們的孩子紛紛效仿。
"From when I first met him as a young guy,
“從他年輕時我第一次見到他，
he's had the greatest intuition of the impact he wants his brand to have on people," said Clow.
他就有無比強烈的直覺，知道他想讓他的品牌對人們產生什么樣的影響，”克勞說。
Very few other companies or corporate leaders -- perhaps none
極少有其他公司或領導者--可能根本沒有，
could have gotten away with the brilliant audacity of associating their brand with Gandhi, Einstein, Picasso, and the Dalai Lama.
敢于把他們的品牌跟甘地、愛因斯坦、馬丁·路德·金、畢加索聯系在一起，而且大獲成功。
Jobs was able to encourage people to define themselves
喬布斯能夠鼓勵人們定義自己
as anticorporate, creative, innovative rebels simply by the computer they used.
作為反企業的、富有創造性的、敢于創新的叛逆者，而且只通過使用什么電腦就實現了這種定義。
"Steve created the only lifestyle brand in the tech industry," Larry Ellison said.
“史蒂夫創造了科技行業唯一一個時尚品牌，”拉里·埃利森說，
"There are cars people are proud to have -- Porsche, Ferrari, Prius -- because what I drive says something about me.
“人們會因為擁有某些品牌的汽車而驕傲--保時捷、法拉利、普銳斯--因為我開什么車能一定程度上說明我是什么樣的人。
People feel the same way about an Apple product."
人們對蘋果的產品有同樣的感受?！?/p>
