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Jobs, who could identify with each of those sentiments, wrote some of the lines himself,
其中幾句是喬布斯親自撰寫的，
including "They push the human race forward."
包括“他們推動人類向前邁進”那一句。
By the time of the Boston Macworld in early August, they had produced a rough version.
到8月初Macworld大會在波士頓召開時，他們已經有了一個初步的版本。
They agreed it was not ready, but Jobs used the concepts, and the "think different" phrase, in his keynote speech there.
他們都認為它還不夠完善，但喬布斯在他的主題演講中用上了這些概念以及“非同凡想”這個短語。
"There's a germ of a brilliant idea there," he said at the time.
“一個絕妙的理念正在萌芽，”他說，
"Apple is about people who think outside the box, who want to use computers to help them change the world."
“蘋果品牌代表的，是那些跳出固有模式進行思考的人，那些想用計算機幫助自己改變世界的人。”
They debated the grammatical issue:
他們爭論了語法問題：
If "different" was supposed to modify the verb "think," it should be an adverb, as in "think differently."
如果“非同”(different)是修飾動詞“想”(think)，那應該以副詞的形式出現，就像“想得不同”(think differently)。
But Jobs insisted that he wanted "different" to be used as a noun, as in "think victory" or "think beauty."
但是喬布斯堅持說他想要把“非同”當成名詞來用，就像“think victory”（思考勝利）或“think beauty”（思考美麗）里的用法一樣。
Also, it echoed colloquial use, as in "think big."
同時，這也體現了一種口語用法，諸如“think big”（野心勃勃）這類短語。
Jobs later explained, "We discussed whether it was correct before we ran it.
喬布斯后來解釋說：“我們在推出它之前討論了它的正確性。
It's grammatical, if you think about what we're trying to say.
如果你想想我們要表達的意思，就知道它是合乎語法的。
It's not think the same, it's think different.
不是想同樣的事，而是想不同的事。
Think a little different, think a lot different, think different.
想一點不同的事，想很多不同的事，非同凡想。
'Think differently' wouldn't hit the meaning for me."
而‘想得不同’就表達不出我想要的意思。”
