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In order to evoke the spirit of Dead Poets Society, Clow and Jobs wanted to get Robin Williams to read the narration.
為了讓人們聯想到《死亡詩社》的精神，克勞和喬布斯想讓羅賓·威廉姆斯朗讀這段旁白。
His agent said that Williams didn't do ads, so Jobs tried to call him directly.
威廉姆斯的經紀人說他不做廣告，于是喬布斯嘗試直接給他打電話。
He got through to Williams's wife, who would not let him talk to the actor because she knew how persuasive he could be.
他聯系上了威廉姆斯的妻子，伹她不讓他直接和威廉姆斯通話，因為她知道喬布斯多么擅長說服別人。
They also considered Maya Angelou and Tom Hanks.
他們還考慮了瑪雅·安吉洛和湯姆·漢克斯。
At a fund-raising dinner featuring Bill Clinton that fall,
那年秋天，在一場比爾·克林頓出席的籌款晚宴上，
Jobs pulled the president aside and asked him to telephone Hanks to talk him into it,
喬布斯把總統拉到一邊，請求他打電話給漢克斯，說服漢克斯來做這件事，
but the president pocket-vetoed the request.
但是總統“擱置否決”了這個請求。
They ended up with Richard Dreyfuss, who was a dedicated Apple fan.
最終他們選定了理查德·德萊福斯，他是位忠實的蘋果迷。
In addition to the television commercials, they created one of the most memorable print campaigns in history.
除了電視廣告，他們還創造了歷史上最令人難忘的一系列平面廣告。
Each ad featured a black-and-white portrait of an iconic historical figure
每則廣告都有一個標志性歷史人物的黑白肖像，
with just the Apple logo and the words "Think Different" in the corner.
除此之外只有角落里的蘋果標志和廣告語“非同凡想”。
Making it particularly engaging was that the faces were not captioned.
更酷的是，這些肖像都沒有說明文字。
Some of them -- Einstein, Gandhi, Lennon, Dylan, Picasso, Edison, Chaplin, King -- were easy to identify.
其中有些人--愛因斯坦、甘地、列儂、迪倫、畢加索、愛迪生、卓別林、馬丁·路德·金--很容易辨認。
But others caused people to pause, puzzle, and maybe ask a friend to put a name to the face:
但是另一些就不那么容易叫出名字，需要加以猜測或詢問別人那是誰：
Martha Graham, Ansel Adams, Richard Feynman, Maria Callas, Frank Lloyd Wright, James Watson, Amelia Earhart.
瑪莎·葛萊姆、安塞爾·亞當斯、理查德·費曼、瑪利亞·卡拉斯、弗蘭克·勞埃德·賴特、詹姆斯·沃森、阿梅莉亞·埃爾哈特。
