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Speaking of documentation, stripe.
說到文字設(shè)計的成功例子，不得不說Stripe網(wǎng)站
What's interesting about an API company is that there is no UX.
對于一個API公司來講，沒有什么用戶體驗
The UX is actually just documentation, right?
用戶體驗就是文檔，對吧？
And there's opportunities even in documentation.
即使是文檔
Sort of the enchant and amaze.
也有門道讓用戶驚嘆
So one of the things that I love about them is their examples are wonderful.
我喜歡它的一個原因就是他們的示例非常棒
But if you're actually, like, sort of logging into the app,
你登陸進(jìn)去以后
one of the things that is a super pain for most people,
對大多數(shù)人而言
when you're dealing with most people's APIs, is, like, grabbing your API credentials and keys.
比較頭疼的一件事情就是API認(rèn)證
And what Stripe does is it says oh, if you're logged into the app.
Stripe的做法是，登陸應(yīng)用的時候
We automatically put your API credentials into the examples,
API認(rèn)證自動的關(guān)聯(lián)到例子中
so you only have to copy paste once when trying to learn their API.
在使用其API的時候，只需要復(fù)制粘貼一次就可以
When Wufoo wanted to launch the third version of our API
當(dāng)Wufoo更新到第三代的時候
we realized like, Okay, that finally this is good enough that we want people to sort of build on top of it.
我們覺得，Wufoo已經(jīng)比較完善了用戶可以利用Wufoo制作產(chǎn)品了
We were trying to figure out, like, how do we launch this out to the world,
我們思考如何進(jìn)一步擴大Wufoo知名度，讓更多人使用
that sort of has our personality behind it.
讓W(xué)ufoo變得與眾不同
Because a lot of people, they usually do things like a programming API contest, and they give out iPads and iPhones.
以前會有很多類似于編程比賽這樣的活動用iPad或iPhone做獎品吸引參賽者
And it makes you look like everyone else.
我們想弄得特別一點
And so, in our company one weird value to have it's a quirk of us, is that the co-founders are big medieval nuts.
恰好呢我們這幫人都是中世紀(jì)迷
And we take everyone out to Medieval Times every single year,
每年，公司創(chuàng)建紀(jì)念日的時候
on the anniversary of the founding of the company.
都會舉辦和中世紀(jì)有關(guān)的活動
And so, we said we have to do something in that flavor.
因此，我們覺得可以搞一個相關(guān)的活動
And so we contacted the guys at armor.com, we said can you forward us a custom battle-ax.
我們聯(lián)系了armor.com希望他們能幫我們打造一把中世紀(jì)戰(zhàn)斧
And what we said was if you win our programming contest you would win one.
然后發(fā)布公告，如果參賽者贏了我們的編程比賽那么就可以贏得中世紀(jì)的戰(zhàn)斧
The result is like people wanted to talk about this.
這個消息一發(fā)布，人們就紛紛議論
It's something that people wanted to work on cuz they wanted to be able to say it like I'm programming. For a weapon.
很多人都想?yún)⒓颖荣愐驗樗麄兒芟霝榱藨?zhàn)斧"而戰(zhàn)"
