評論
打印
And what's cool is we had over 25 different applications created for us of quality and quantity
很棒的是，最終我們收到了25個優秀的應用
that we could not have paid for on the budget and the sort of time that we had for this.
其數量和質量都遠遠超出了我們的預期
We got things like an iPhone app and Android and WordPress plugins, right?
有iPhone的應用程序安卓的應用，以及WordPress的插件
And all because what we did was we changed how people wanna talk about the origin story of
這些成功都歸功于我們在人們談論Wufoo
how they're interacting with one of our services.
以及互動方式上做了些改變而已
And go like all day long of going over these examples.
這種事例有很多
But I'm gonna short cut this by saying, you should just subscribe a little bit of details.
長話短說關注little bit details就對了
It's just basically tons of screen shots of software that's just doing it right.
上面有很多優秀軟件的截圖
That shows that they're being conscientious of the user and the customers.
體現出了他們非常重視用戶的需求
When it comes to long term relationships or marriages,
提到長期關系，也就是婚姻
the only research that we ended up having to read was the stuff that was done by John Gottman.
我非常推薦大家去讀一下，John Gottman的研究This American Life曾介紹過他
He's been featured in This American Life, in Malcolm Gladwell's books.
Malcolm Gladwell的書中也曾提到過他
He's a marriage researcher up in Seattle.
他是西雅圖的婚姻研究專家
And he has an interesting parlor trick that he can do.
他有一項非常有趣的絕活
He can watch a video tape of a couple fighting about some issue for 15 minutes.
只要給他看一段夫妻吵架的視頻15分鐘就行
And predict with an 85% accuracy rate
他就能預測出，4年后，這對夫妻是否會離異
whether that couple will be together or not, or divorced in four years
準確率高達85%
If he increases that video up to an hour.
如果讓他看1個小時
And asks them to also talk about their hopes and dreams.
再問問這對夫妻的希望和理想
That prediction rating goes up to 94%.
那么準確率會高達94%
They showed these same video tapes to marriage counselors,
把同樣的視頻放給婚姻咨詢師
successfully married couples, sociologists, psychiatrists, priests, et cetera
婚姻美滿的夫妻，社會學家，精神醫師牧師等人看
and they can't predict with random chance whether people are gonna be together or not.
他們對于這對夫妻以后是否會在一起的預測都沒有達到這么高的精準率
