This is Vimeo's log in page this is actually a couple integr, iterations ago.
這是Vimeo的登陸界面這是升級以前的版本
It's one I find to be the most beautiful, but.
這是我覺得最漂亮的登陸界面
It lets you know that when you're starting out on this journey with Vimeo, that this is gonna be something different.
這個界面給用戶的感覺是當你登陸使用Vimeo你會感受到不一樣的地方
They do this all over the app.
整個程序都是這樣的
If you search for the word fart, as you scroll up and down it makes fart noises as you do this. Right?
如果你在搜索欄里搜索"放屁"你用鼠標上下滾動的時候,會發(fā)出"放屁"的聲音
There's something different, like this site interacts with you.
這種體驗確實與眾不同,好像這個網站能夠和用戶互動一樣
Mm-hm. It's a little bit magical, it's a little bit different.
用戶會覺得這個網站很神奇,很不一樣
And it's something that you wanna talk about.
對此,你會有很多感觸,想與別人交流
You don't have to always do it with design.
也不是非要從設計的美觀上吸引人
This is a sign up form for Cork which used to be a social network for people who loved to drink wine.
下面大家看到的這個注冊信息表是一個愛酒人士的社交網站注冊表
On it, it says email address, it's also your sign-in and has to be legit.
上面寫著,"郵箱地址""同樣也是你在本網站的登錄名,要合法哦"
First name, what your mom calls you, last name, what your Army buddies call you.
"名字,也就是你媽媽在家叫你的那個名字""你的姓,你的隊友叫你的那個名字"
Password, something you'll remember, but hard to guess, password confirmation, think it a, type it again.
"密碼,這你可要記好了,不要讓別人猜到哦""再確認一次密碼,再輸入一次
Think of it as a test.
把它看做是一個小測試哦"
It's literally a poem as you fill out the form. Right?
這些話看起來就像打油詩一樣,是不是?
And this is a kind of like thing where you like, oh, I like the people behind this.
用戶會有這樣的感覺我很喜歡設計這個表格的人
I, I, I'm gonna enjoy this experience.
我要注冊進入這個網站看看
Now what does it say when you fill out form like this? Right.
再來看這樣的注冊表格,給大家何種感覺呢?
On Yahoo, about what the personality. Of the site it's gonna be.
雅虎的注冊表,讓你覺得它會是一個怎樣的網站嗯?
And what's disappointing to me is like,
最令我失望的是
Yahoo forces every product and service under them
雅虎旗下所有的注冊表
to use this exact same login form.
都是一樣的,很強迫人的感覺
Flickr, I had thought, had one of the best sort of call to actions.
Fliker的主頁,是最有號召力的一個
It was, get in there. Right? This is Heroku's. Sign up page.
寫著"趕緊進來"這是Heroku的登陸界面
I think this is an older version.
這應該是未升級之前的老版本
But, what's remarkable about it is that, what you start getting a feel for is like, oh, scaling up.
但是,這個界面與眾不同的是你會有種感覺,增加了啊