評論
打印
Human beings are relationship manufacturing creatures.
人會制造情感
We cannot help, but create and anthropomorphize the things we interact with over and over again.
我們會賦予產(chǎn)品很多人性化的東西我們和這些產(chǎn)品之間是有相互作用的
So, whether it's the cars we drive, the clothes we wear, the tools and software's we use,
不論是汽車衣服，工具，軟件
we eventually prescribe characteristics to it.
都被賦予了人性
A personality. And we expect it to behave a certain way.
我們希望它們能和我們一樣
And that's how we sort of interact with it.
這就是我們和物品之間相互作用的機制
Now first impressions are important for the starting of any relationship,
在開始任何一段感情之前第一印象都是非常重要的
because it's the one we tell over and over again. Right?
這是我們會經(jīng)常談論到的，對吧？
And there's something special about how we regard that origin story.
我們對待第一印象有特殊的態(tài)度
I'll give an example.
舉個例子
If you're on a first date with somebody, and you're having a nice dinner, and you catch them picking their nose.
你和約會對象第一次見面你們共進晚餐但是你卻發(fā)現(xiàn)對方挖鼻孔
You are probably not gonna have another date with them.
你可能不會再和對方約會了
Right, but if you're married to someone for about 20 to 30 years,
但是如果你已經(jīng)和你的愛人結(jié)婚二三十年了
and you catch on the Barca Lounger digging for gold right?
你發(fā)現(xiàn)對象摳鼻子
You don't immediately like call your lawyer, right,
你肯定不會立馬打電話給律師說
and then say like we have a problem here.
你們之間有問題了
I need to start drawing up papers for divorce.
你需要律師立即起草協(xié)議離婚
You shrug your shoulders and say at least he has a heart of gold.
你可能會聳聳肩說，他人還是不錯的
So solving about.
能夠
First time interactions means that the threshold is so much lower in terms of pass fail.
給客戶留下好的第一印象關(guān)系到成敗
So, in software, and for most products in internet software that we use, like, first impressions are pretty obvious.
軟件很多我們使用的互聯(lián)網(wǎng)軟件第一印象的重要性是顯而易見的
And they're the things that you see a lot of companies sort of pay attention to in terms of
你會發(fā)現(xiàn)，很多公司會把注意力放在這方面
what they send their marketing people to work on.
讓市場營銷人員花大力氣做好
My argument for people who are very good at product
很多擅長營銷的公司
is they discover so many other first moments,
會把他們的產(chǎn)品
and they make those something memorable.
做到給客戶留下難忘的印象
Right, the first email you ever get from a piece of software.
比如說，你使用的軟件發(fā)給你的第一封郵件
What happens when you first log in?
第一次注冊時
