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But realistically, daily active users fairly correlated to monthly active users.
現實中日活躍用戶和月活躍用戶是緊密相關的
We could've gone with either one.
誰也離不開誰
Amount of content shared, also very correlated to how many users there are because, guess what, you add a user, they share content.
分享內容量和用戶數是相關的每增加一名用戶，他們都會分享新東西
So, lots of things end up being correlated.
很多東西都是息息相關的
Pick the one that fits with you and that you know you're gonna be able to stick with for a long time, but have a north star.
選最適合你的那一個你知道你要為此選擇奮斗很久一定要有北極星
Have a north star and know the magic moment that when a user experiences that,
有北極星，并營造激動時刻一旦用戶體驗到激動時刻
they will deliver on that metric for you on the north star, and then think about the marginal user, don't think about yourself.
他們就會幫你實現你的指標還有，要考慮到邊緣用戶，不要只考慮自己
Those are, I think, the really important points when you're operating for growth.
這些是實施增長時非常重要的幾點
Everything has to come from the top. So the last area here is tactics.
凡事要一步步地來，最后要講的一點是策略
And my hope was that I could hit a few of these and then
我只是拋磚引玉
I've got a list of tactics I wanna go through that I'm better talking with a whiteboard and whatever on,
我會列舉一些策略我最好是借助寫字板來講
but you can ask me questions as I'm going through on those about how they work and what goes better.
我在講的過程中，大家可以提問這些策略是如何實施的以及如何做的更好
But the important tactics that you need to think about this is great guy by the way,
你需要考慮的重要策略是--順便提一下
Tom Fishburne, he lives, he lives in the Bay Area and he does these really cynical cartoons that I love.
Tom Fishburne是個很棒的小伙子這些譏刺畫是他畫的，我很喜歡
So let's say you found your, your niche market that you're gonna have a monopoly on inside the mousetrap market.
假如你已找到利基市場并在該市場有了壟斷地位，并埋下"捕鼠器"
It's a silenced mousetrap that's sitting under beds so that if the mice come to your bed overnight,
這是一個藏在床下的無聲捕鼠器一旦有老鼠在夜里溜到你床下
like they can be killed without waking you up, so that's your niche market.
就會被殺死，不會吵醒你這個市場就是你的利基
And your, your mousetrap is better than anybody else for that market.
捕鼠器就是你的殺手锏
What typically happens in Silicon Valley is, everyone think mar, thinks marketers are useless.
在硅谷，普遍認同的觀點是市場營銷人員沒什么用
Like I thought marketers were useless when I was a physics student, so I'm sure as engineering students you must thing we're awful, awful people who aren't useful to have around.
當我是物理系的學生時，我也認為市場營銷人員無用我確信，工程系的學生肯定覺得市場營銷人員無用
