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And similarly on the other side, when you're listing your house, the first time you get paid, is an amazing moment.
反過來也類似，當你把房子掛出去你第一次收到房租，這就是激動時刻
When you're listing an item on eBay, the first time you get paid is a magic moment.
當你把東西掛在eBay上第一次賣出去的時候，這就是激動時刻
You should ask Brian what he thinks, cuz they've done these amazing storyboards which I think has been shared, of like the journey through a user's moment on life on, on Airbnb and how excited.
這一點，大家可以問Brian因為他們公司做了一個很有意思的版塊分享了用戶在Airbnb上的激動時刻
Isn't, he's talking in three lectures time?
他會給大家上三節課，對吧？
The guy's awesome at talking about the magic moment and getting his users to feel love and joy and all this stuff.
他很擅長講激動時刻讓顧客感受到愛與喜悅等等
So think about what the magic moment is for your product, and get people connected to it as fast as possible.
想想你的產品的激動時刻讓顧客盡快感受到激動時刻
Because then you can move up where that blue line has asymptoted.
這樣，你的留存曲線就上升了
Then you can go from 50% retention to 60% retention to 70% retention easily,
你的留存率會很容易地從50%上升到60%上升到70%
if you can connect people with the thing that makes them stick on your site.
只要你能讓用戶感受到激動時刻并戀上你的網站，就能做到
The second thing to think about is everyone in the Valley gets wrong,
關于第二點，硅谷的所有人對此的想法都是錯的
that we optimize when we think about growth for ourselves.
就是我們認為要增長就必須去優化
So my favorite example is notifications.
我最喜歡的例子是，消息推送
Again, talk to lots of companies, advise lots of companies,
我跟很多公司談過這個問題，給很多公司提過建議
every single company when they talk about notifications, goes,
每個公司對于消息推送的態度都是
oh I'm getting too many notifications,
消息推送太多了
I think that's what we need to optimize for in notifications.
得優化消息推送
Okay, are your power users leaving your site because they're getting too many notifications?
忠實用戶會因為消息推送太多而棄用嗎？
No, then why would you optimize that, they're probably grownups and they can use filters.
不會的話，為什么要進行優化呢？這些用戶很可能是成年人，他們會自動過濾信息
What you need to focus on is the marginal user.
你要關注的是那些邊緣用戶
The one person who doesn't get a notification in a given day, or month, or year.
那些一天，一個月，甚至一年都收不到一個消息的人
Our experience of our products, and by the way like building an awesome product is all about thinking about the power user, right?
我們產品的體驗--順便說一下，創建極好的產品要以核心用戶為準
