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You hit that big green button,what is the moment when users are like ha?
當(dāng)你按下注冊(cè)按鈕時(shí)，此時(shí)的激動(dòng)時(shí)刻是什么？
Mark even talked about it at the start up school a few years back.
幾年前Mark在YC談到過
See your friends.
看到朋友在使用
See your friends. Simple as that. And usually it is very simple.
看到朋友在使用，就是這樣簡(jiǎn)單
I talked to so many companies,and they try and get incredibly complicated about what they're doing.
我跟很多公司交流過他們想方設(shè)法把業(yè)務(wù)弄得很復(fù)雜。
But it is as simple as just when you see that first picture of one of your friends on Facebook.
其實(shí)很簡(jiǎn)單，當(dāng)你在Facebook第一次看到朋友的照片時(shí)
You go, oh my God, this is what the site is about.
你就知道了這個(gè)網(wǎng)站是干什么的
And Zucks talked at Y Combinator about getting people to ten friends in 14 days.
Zuckberg在YC講到過讓用戶在2周內(nèi)找到10個(gè)朋友
That is why we focus on that metric.
這就是我們關(guān)注的原因
The number one most important thing in a social media site is connecting to your friends.
上社交網(wǎng)站的第一要?jiǎng)?wù)是和朋友聯(lián)系。
Because without that, you have a completely empty news feed,and clearly you're not gonna come back.
如果沒有好友，你的新鮮事里就是空空的你必然不會(huì)再光顧這個(gè)網(wǎng)站了
You'll never get any notifications,you'll never have any friends telling you about things they're missing on the site.
你不會(huì)收到任何通知不會(huì)有朋友告訴你他們錯(cuò)過的事情
So for Facebook the magic moment is that moment when you see your friend's face, and everything we do on growth.
對(duì)于Facebook而言，激動(dòng)時(shí)刻就是你在該網(wǎng)站上看到了你的朋友，這也我們的增長動(dòng)力
And if you look at the LinkedIn registration flow,
如果你看LinkedIn的注冊(cè)流程
or you look at the Twitter registration flow,
或是看Twitter的注冊(cè)流程
or you look at what WhatsApp does when you sign up,
或是看WhatsApp當(dāng)你注冊(cè)時(shí)
the number one thing all these services look to do is to show you the people you want to follow,connect to, send messages to, as quickly as possible.
這些社交服務(wù)的首要任務(wù)是盡快向你展示你想關(guān)注，聯(lián)系，發(fā)信息的人已經(jīng)注冊(cè)了
Because in this vertical, that's what matters.
在社交領(lǐng)域，這是最重要的
When you think about Airbnb or you think about eBay,it's finding on eBay that unique item,
想想Airbnb，想想eBay。至于eBay激動(dòng)時(shí)刻就是
that PEZ dispenser or broken laser pointer
你在上面看到了非常想要的
that you really, really cared about, and wanted to get hold of.
糖果盒或者激光筆
Like when you see that collectible thing that you were missing,
當(dāng)你看到了你非常想要的東西
that is the real magic moment on eBay.
這就是激動(dòng)時(shí)刻
When you look on Airbnb and you find that first, you find that,
至于Airbnb激動(dòng)時(shí)刻就是
that first listing that's like a cool house that you can stay in and when you go through the door, that's a magic moment.
你看到了一間很酷的房間你推門而入的那一刻
