評論
打印
Or you know what?We should focus on the number of people buying from us.
可以關注,可以關注出貨量
Or you know what? We should focus on how many people list items on eBay.
可以關注eBay上商品的數量
And Pierre and Meg and John. Those guys, those various leaders, always said no, it's the amount of gross merchandise volume that goes through our site
Pierre Meg和John是eBay的領導人，他們說，要以成交額為衡量標準
It's the percentage of e-commerce that goes through our site.
還有我們網站在電子商務領域市場份額所占的比率
That is what really matters for this company.
這對eBay來說才是最重要的
Which means when people are having a conversation and you're not in the room,
這就意味著，其他人在開會有的員工沒有參與
when they're sitting in front of their computer screen
當這些人坐在電腦前
and thinking about how they build this particular product or this particular feature.
思考要上架何種產品要添加何種特征時,
In their head,it's gonna be clear to them that it's not about revenue.
他們頭腦清醒，要以成交額為奮斗目標
It's about gross merchandise volume.
而不是收入
Or it's not about getting more registrations.
不以注冊用戶數為目標
Registrations don't matter unless they become long term active users.
注冊用戶數不重要，長期用戶才重要
A great example of this is when I was at eBay in 2004.
用個例子來說明2004年我與eBay合作時
We changed the way we paid our affiliates for new users.
我們改變了向合作網站支付的方式
And affiliate programs are a bit out of fashion these days,
當時，會員程序有點過時了
but the idea of an affiliate program is essentially you pay anyone on the internet a referral for sending traffic to your site.
會員程序的思想本質上就是給增加你網站流量的貢獻者報酬
But it's mostly about getting access to like, big marketers who do it on their own, like separately and some really good stories from this.
通常的做法是鏈接到不同的大型的營銷網站上這里面有很多很好的故事
We were paying for confirmed registered users.
用戶確認注冊后，我們會支付報酬
So all of our affiliates were aligned, they're out getting confirmed registered users, to the base site.
合作網站爭相為我們推薦用戶
We changed our payment model to pay for activated confirmed registered users.
后來，我們改變了支付模式只有用戶確認注冊并使用網站服務后，才付報酬.
So you had to confirm your account and then bid on an item,
用戶要確認注冊信息，并在eBay上競價
or buy an item or list an item, to become someone that we paid for.
或是買東西，或是拍賣東西，這樣，我們才給合作網站支付報酬
