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They always benchmark themselves against how many nights booked they have compared to the largest hotel chains in the world.
他們公司總是與世界上最大的連鎖酒店的預定晚數進行比較
They have, each of these companies, a different north star.
不同的公司有不同的北極星
The north start doesn't have to be monthly active users for every different vertical.
北極星不一定是月度活躍用戶數
For eBay, when I was there, it was gross merchandised volume.
對于eBay來說，最關心的是成交額
How much stuff did people actually buy through eBay.
即顧客在eBay上實際買了多少錢的東西
Everyone externally tends to judge eBay based on revenue.
局外人傾向于用收入來評價eBay
Actually, Benedict Evans has done this amazing breakdown of Amazon's business.
實際上Benedict Evans將Amazon的市場進行了完美的分析
Which is really interesting.
很有意思
To look at their marketplace business versus their direct business.
將第三方業務與自營業務進行對照
EBay is all marketplace business, right.
EBay全是第三方業務
So eBay's being judged by its revenue when it actually has ten times, or whatever more gross merchandised volume going through the site.
雖然外界以收入來評判eBay但eBay實際的成交額是其十倍甚至以上
And that was the number that eBay looked at when I was inside there, and optimized for.
成交額才是eBay內部關注并以此為奮斗目標的
So every different company when it thinks about growth needs a different north star.
關于增長，不同的公司有不同的"北極星"
But when you are operating for growth, it is critical that you have that north star and you define it as a leader.
在增長的操作過程中擁有并定義"北極星"是很重要的
The reason this matters is.
北極星重要的原因是
The second you have more than one person working on anything, you cannot control what everyone else is doing. Right?
一旦公司的人數不止你一個你就不能夠控制其他每個人的行為
I promise you, having now might have hit 100 people I'm managing, I have no control.
我可以很確定地跟你講，我現在管理著100個人我根本沒法控制他們每個人
It's all influence. Yes, I can say to one person, do this one thing.
我可以給一個員工分配具體的任務
But then the other 99 are gonna do whatever the hell they want.
但是其他的99名員工該干什么就干什么
And the thing is, it's not clear to everybody what the most important thing is a for a company.
什么對于公司至關重要大家并不明確
It would be very easy inside eBay for people to say, you know what?
對于eBay來講
We should focus on revenue.
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