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Damn it. So close. Halfway through and I failed.
還是說錯話了
You shouldn't have a growth team.
不需要增長團隊
Start-ups should not have growth teams.
初創(chuàng)業(yè)公司不需要專門的增長團隊
The whole company should be the growth team.
整個團隊就是增長團隊
The CEO. Should be the head of growth.
CEO就是增長團隊的隊長
You need someone to set a North Star for you, gratuitous shot of the, you know, NASA page.
你需要有人為你指明方向，你需要一顆"北極星"這幅圖片來自NASA
You need someone to set a North Star for you about where the company wants to go.
你需要有人為公司的發(fā)展指明方向
And that person needs to be the person leading the company, in my opinion, from what I've seen.
我認(rèn)為這個人就是公司的領(lǐng)導(dǎo)人
And Mark is a fantastic example of that.
Mark就是很好的例子
Back when Facebook started lots of people were putting out their registered user numbers.
當(dāng)Facebook面世時很多公司都在曬用戶數(shù)
Right? You'd see registered user numbers for MySpace.
你可以看到MySpace的注冊用戶數(shù)
You'd see registered user numbers for Compact.
你可以看到Compact的注冊用戶數(shù)
You'd see registered user numbers.
注冊用戶數(shù)隨處可見
Mark put out monthly active users as the number both internally he held everyone to.
但是Mark曬的是月度活躍用戶數(shù)在公司內(nèi)部，他也要求大家以此為奮斗目標(biāo)
And said we need everyone on Facebook, but that means everyone active on Facebook.
他說的要讓大家都上Facebook指的是大家都在Facebook上活躍
Not everyone signed up to Facebook.
而不是讓大家都注冊Facebook
So monthly active people was the number internally.
月度活躍用戶數(shù)是Facebook內(nèi)部關(guān)注的指標(biāo)
And it was also the number he published externally.
也是對外公布的指標(biāo)
It was the number he made the whole world hold Facebook to as the number that we cared about.
就是這個指標(biāo)把全世界用戶吸引過來這個指標(biāo)是我們所關(guān)心的數(shù)據(jù)
If you look at what Jan has done with Whats App I think it's another great example.
Whats App的Jan是另一個好例子
He always published send numbers.
Jan一直公布的是發(fā)送信息數(shù)目
If you're a messaging application, sends is probably the single most important number.
發(fā)送量對于消息應(yīng)用是最重要的
If people use you once a day.
如果用戶每天都用
Maybe that's great, but they send one message.
但是一天只發(fā)一條信息
They, you're not really their primary messaging mechanism, so Jan published the sentence number. Right?
這樣的話，你們家的應(yīng)用應(yīng)該不是該用戶最常用的因此Jan公布的是消息數(shù)目
Inside AvianB they talk about nights booked, Airbnb and they also published that in all of the, like, infographics that you see inside Tech Crunch.
關(guān)心的是房間預(yù)定晚數(shù)他們公布的也是這個數(shù)據(jù)例如，在Tech Crunch上發(fā)布的數(shù)據(jù)圖
