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Overnight when we made that change, we lost something like 20% of confirmed registered users that were being driven by the affiliates.
我們做出改變之后，一夜間合作網(wǎng)站推薦的確認(rèn)注冊用戶下降了20%
But the ACRUs only dropped by about 5%.
但是活躍注冊用戶數(shù)（ACRU）只下降了5%
The ratio of CRU to ACRU went up, and then the growth of ACRUs, massively accelerated.
注冊用戶數(shù)和活躍注冊用戶數(shù)的比值上升了并且ACRU的增長加快
The cause of this was if you wanna drive CRUs if someone searches for a trampoline,
如果想增加確認(rèn)注冊用戶數(shù)（CRU）可以這么做如果有人搜索"蹦床"
you land them on the registration page cuz they think they have to register and confirm, before they get that trampoline.
你就把他們引導(dǎo)到你們的注冊頁面上為了能獲取蹦床信息他們不得不注冊并確認(rèn)
If you wanna drive ACRUs you land them on the search results page within eBay for trampolines
如果你想增加ACRU你就把他們引導(dǎo)到eBay的蹦床搜索頁面上
so they can see the thing they want to buy, get excited about it and register when they want to buy it.
他們看到了自己想買的東西很激動，所以立馬注冊并購買
And if you drive just CRUs people don't have an amazing,magic moment on eBay when they visit the site.
如果只是想增加CRU當(dāng)顧客登錄網(wǎng)站時，沒有那種激動人心的時刻
And that's the next most important thing to think about, is how do you drive towards the magic moment that gets people hooked on your service?
這就是要考慮的第2個重要的東西就是，如何制造激動時刻讓顧客戀上你的網(wǎng)站
So in the lecture notes for this course I've stuck in a bunch of links to people I think are brilliant at all of this stuff.
在準(zhǔn)備本課的講義時有很多東西都很精彩，都想把鏈接給大家我不知道如何取舍
That retention curve I showed earlier, there's a link to this guy Danny Ferrante whose incredible talking about retention curves.
我前面介紹的留存曲線有一個鏈接是Danny Ferrante講關(guān)于留存曲線的
The magic moment, there are two videos linked.
關(guān)于激動時刻，有兩個視頻鏈接
One is Chimoff talking about growth, who was the guy who set up the growth team at Facebook.
一個是Chimoff講增長的他在Facebook創(chuàng)立了增長團隊
And one is my friend Naomi and I talking at F8 four years ago about how we were thinking about growth back then.
另一個是我的朋友Naomi和我四年前講當(dāng)時我們是如何看待增長的
And in both of those mem, both of those videos we talk about the magic moment.
這兩個視頻都涉及到激動時刻
So, what do you guys think the magic moment is for when you're signing up to Facebook?
你們在注冊Facebook時激動時刻是什么？
