評論
打印
Building an incredible product is definitely optimizing for the people who use your product the most.
創建極好的產品要根據活躍用戶的需求進行優化
But driving growth, people who are already using your product all the time, are not the ones you have to worry about.
但是，涉及到增長就不用擔心那些一直用你們產品的客戶了
So, in this Danny Ferrante video there's also this link from the lecture page,
我ppt上有個鏈接是Danny Ferrante的視頻
there's also talk about our growth accounting framework that we use to think about for growth.
他講了我們在增長上需要考慮的增長核算框架
And we looked at new users, resurrected users, people who weren't on Facebook for 30 days and came back, and churned users.
我們考慮，新用戶，失而復得的用戶也就是那些30天沒登陸，之后又登陸的用戶還有冒泡黨
And the resurrected and churn numbers for pretty much every product I've ever seen, dominate the new user account.
我見過的所有產品都面臨這種情況，當增長到一定的點時例如幾年后
Once you reach a sensible point of growth, a couple of years, and whatever.
失而復得的用戶和潛水黨占了新用戶中大多數
And all those users who were churning and resurrecting, had low friend counts.
失而復得的用戶和潛水黨他們有很少的好友
And didn't find their friends, and so weren't connected to the great stuff that was going on,on Facebook.
找不到朋友漠不關心Facebook上的好玩意
And so the number one thing we needed to focus on was getting them to those ten friends, getting them to the whatever number of friends they needed.
對于這些用戶而言，首要任務是為他們找到朋友，為他們找到一定數目的朋友
So think about the user on the margin, don't think about where yourself when you're thinking about growth.
在增長過程中需要照顧的是邊緣用戶
So, operating for growth, what you really need to think about is, what is the north star of your company.
增長的實施過程中你需要考慮的是，你們公司的北極星是什么
What is the one metric where, if everyone in the company is thinking about it and driving their product was that metric and
你們公司的準則是什么，你們公司的每個人關心的是這個準則產品朝這個準則方向完善
their actions towards moving that metric up, you know in the long run your company will be successful.
一切努力為此奮斗長此以往，你的公司一定會成功
And by the way, they're probably all correlated to each other so it's fine to pick almost any metric.
順便提一下很可能一些東西是交織在一起的所以，任選一種準則都是可以的
Whichever one is like the deepest, like, that you feel the best about, that aligns with like your mission and your values, probably go for that one.
你要選最迫切的那種準則你的使命，你的價值觀都是與其相通的
