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This beautiful building is part of the Shitennoji Temple Complex in Osaka, Japan.
這棟美麗的建筑是日本大阪四天王寺寺廟的一部分
In fact, it's one of the oldest temples in Japan.
事實上它是日本最老的建筑之一
It was built by a Korean artisan, because at the time, Japan was not yet building temples.
它由一個韓國工匠修建，因為在那時日本還不會修建寺廟
And this Korean artisan went on to found a temple-building company.
這個韓國工匠創建了一個修建寺廟的公司
Amazingly, his company, Kongo Gumi, was still around 1,428 years later.
十分神奇的是，他的公司Kongo Gumi在1480年后仍然存在
In fact, it became the oldest continuously operating company in the world.
實際上，它成為了世界上持續經營的最古老的公司
So how is Kongo Gumi doing today? Not too well, I'm afraid.
Kongo Gumi現在怎么樣了呢？恐怕不是很好
It borrowed very heavily during the bubble period of the Japanese economy, to invest in real estate.
在日本經濟泡沫時期借了很重的債來投資房地產
And when the bubble burst, it couldn't refinance its loans.
當經濟泡沫破裂時，它不能償還債務
The company failed, and it was taken over by a major construction company.
公司破產了，被一所主流建筑公司收購
Tragically, after 40 generations of very careful stewardship by the Kongo family,
可悲的是，在Kongo家族40代的苦心經營之后
Kongo Gumi succumbed to a spectacular lapse in the ability to apply a principle of prudence.
Kongo Gumi最終屈服于在精準運營上的巨大失敗
Speaking of company failures: we're all familiar with the failure of Kodak,
講到公司倒閉，我們都熟悉柯達公司的失敗
the company that declared bankruptcy in January 2012.
柯達在2012年一月宣布破產
Much more interesting, however, is the question:
然而更為有趣的是:
Why did Fujifilm -- same product, same pressures from digital technology, same time
為什么富士膠片--同樣的產品，相同的數碼科技界的壓力，同樣的時間段--
why was Fujifilm able to survive and flourish?
為什么富士膠片能夠存活下來，并且欣欣向榮？
