評論
打印
OK, if these principles are so powerful, you might be thinking, why are they not commonplace in business?
好了，既然這些法則如此強大，你可能會想，為什么在商界不常見到它們呢？
Why do we not use these words every day?
為什么它們還不是老生常談？
Well, change has to first start in the mind.
好吧，改變首先得從思想開始
If we think back to our pitch to Bob,
如果我們回想對鮑勃的推銷
in order to apply the principles that underpin the miracle of the human immune system,
為了運用支撐人體免疫機制的幾條法則
we first need to think differently about business.
我們首先得從另一個角度來思考商業
Now typically, when we think about business, we use what I call "mechanical thinking."
通常，當我們想到商業的時候，我們使用我所謂的“力學思考法”
We set goals, we analyze problems, we construct and we adhere to plans,
我們制定目標，分析問題，制定并執行計劃
and more than anything else, we stress efficiency and short-term performance.
最為重要的是我們強調效率和短期表現
Now, don't get me wrong -- this is a splendidly practical and effective way
現在，請不要搞錯，這是一種在相對穩定的環境中
of addressing relatively simple challenges in relatively stable environments.
解決較為簡單的問題時十分有效和實際的方式
It's the way that Bob -- and probably many of us, myself included -- process most business problems we're faced with every day.
這是鮑勃--還有包括我在內的，我們中許多人--處理我們每天面臨的大多數商業問題的辦法
In fact, it was a pretty good mental model for business
事實上，這曾是一種良好的商業思想模型，
overall -- until about the mid-1980s, when the conjunction of globalization
總體地，直到20世紀80年代中期全球化和科技革命、通信技術的結合
and a revolution in technology and telecommunications made business far more dynamic and unpredictable.
使得商業變得比以往更具活力、更難以預測
But what about those more dynamic and unpredictable situations that we now increasingly face?
那么當我們現在面臨更具活力和不可預測性的情況時該怎么應對呢？
I think in addition to the mechanical thinking,
我認為除了力學思考法外
we now need to master the art of biological thinking, as embodied by our six principles.
現在我們得掌握生物思考的藝術，就像我們的六條守則所傳達的一樣
