評論
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In other words, we need to think more modestly and subtly
換言之，我們得更為謙虛和細致地考慮
about when and how we can shape, rather than control, unpredictable and complex situations.
何時、怎樣塑造而不是控制不可預測的復雜情況
It's a little like the difference between throwing a ball and releasing a bird.
這有點像扔一個球和放飛一只鳥的區別
The ball would head in a straight line,
球可以直接以從上方觀察的直線
probably towards the intended target, and the bird certainly would not.
飛向既定的目標，鳥顯然不能
So what do you think? Sounds a little impractical, a little theoretical, perhaps?
你們怎么想呢？聽起來有點不切實際，有點純理論化了，是嗎？
Not at all. Every small entrepreneurial company naturally thinks and acts biologically. Why?
一點也不。每個小型企業都自然而然地生物化地思考和行動。這是為什么呢？
Because it lacks the resources to shape its environment through brute force.
因為它們缺少通過自身能力塑造周圍環境的條件
It lacks the scale to buffer change,
它沒有能夠迎接改變的規模
and it's constantly thinking about the tough odds for a start-up to survive.
并且它不斷地在思考起步時渺茫的生存機會
Now, the irony is, of course, that every large company started off as a small, entrepreneurial company.
現在，諷刺的是，當然，每一個大型公司都開始于一個小型企業
But along the way somewhere, many have lost this ability to think and act biologically.
但是在發展的某一階段，許多公司丟失了生物化思考和行動的能力
They need to rejuvenate their ability to think biologically in order to survive and thrive in today's environment.
他們需要重拾生物化思考的能力，以便在今天的環境中存活并繁榮
So let's not just think about short-term performance.
讓我們不要再只考慮短期表現吧
Every company I know spends plenty of time thinking about the central question of strategy:
我所知道的每一個公司都花大量的時間思考他們的戰略核心：
How good is our competitive game?
我們的競爭力還有多少？
In addition, let's also consider the second, more biological and equally important question:
除此之外，為什么不考慮第二個更為生物化而且同等重要的問題：
How long will that game last? Thank you very much.
我們還能堅持多久？謝謝
