Apple will continue to tell everyone who cares to listen how amazing the iPhone 7 is, but as the weeks tick by from its launch, the smartphone is looking less and less amazing. The removal of the headphone jack has not been well received and there's even a case trying to fix it. Two tests were carried out focusing on 3G call time and 3G Internet use. The iPhone 7 running iOS 10 was pitted against the HTC 10, LG G5, and Samsung Galaxy S7 all running Android 6.0 Marshmallow. The reason why Apple comes in last is easily explained: it has a tiny battery compared to the competition.

The size of the battery demonstrates the priorities within Apple. They want the thinnest and lightest fully-featured phone they can create, and if that means shipping a smaller battery then that's what they will do. Apple knows what its competitors are doing and could very easily increase the size of the battery to top the charts, but thin and light is more important to them so they make decisions with that being the priority.

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