評論
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So, if you have for example, if you're building a marketplace, I don't know, for country music,
比如說，比如說你要提供鄉(xiāng)村音樂服務
the CLV's of someone in Nashville Tennessee
那么田納西州納什維爾市的客戶價值數(shù)據(jù)
is going to be much larger than the CLV's and latent value of someone in Czechoslovakia.
肯定要高于捷克斯洛伐克的客戶價值數(shù)據(jù)
So, or, I just assume that's the case anyway.
我只是隨便假設了這樣一種情況
So, you'll need to, you want to make sure that when you're buying ads for these different types of cohorts,
因此，在你投入廣告的時候，你要精確客戶群體的分類
or these types of customer segments, that you know what the differences are.
把他們分成不同的部分，了解不同群體的不同
You don't wanna mix like, everything together.
不要把所有的客戶混為一談
So, the last one on payback time is sustainability.
最后，要注意回報時間和可持續(xù)性
I think a lot of businesses get in trouble,
大部分遇到困難的企業(yè)
and it turns into a bad business when they start spending beyond their means.
運營不良的企業(yè)都是從開支過度開始的
And it has a lot to do with risk tolerance, or how much risk you're willing to take on.
這和你的風險承受能力相關
