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So, I'll just go into this, the art of pivoting.
接下來，我們講一下螺旋式增長
So a lot of people ask me, Homejoy went through,
很多人問過我 Homehoy經歷了哪些周折
Homejoy in its current concept is literally the thirteenth idea we fully built out
目前的Homehoy是我們經歷了13次改進后的產物
and try and execute on and try to get customers for.
我們不斷嘗試，執行，獲取客戶
And so, a lot of the questions I get is how did you even, like, get to that thirteenth idea?
很多人對此有疑問，怎么堅持到第13次的？
And how'd you decide when to move on.
面對困難，你是如何決定要繼續走下去的呢？
And so the best guidance I can give on that is, to kind of look at these three criteria, which is,
在此我給大家的建議是，考慮一下這三個方面
once you realize you can't grow, or once you realize,
一旦意識到不再增長，一旦意識到
you are despite building out all these great features and talking to all these users.
不管如何優化產品以及如何和用戶交流
None of them stick, or you don't have any good high retaining users,
留不住用戶，沒有高的留存率
or the economics of the business just doesn't make sense,
該行業經濟形勢也可能不好
then once you make that realization, you just need to move on.
一旦有了這些問題，得另辟蹊徑了
And I think the trickiest one is probably the growth one,
我覺得最騙人的故事就是
because there's so many stories out there where the founder stuck with the idea, and then,
有個人有了一個好點子，然后埋頭苦干
after three years, all of a sudden it started growing.
堅持了三年以后，業績突然就開始增長了
So, the trick here is basically, what you really should do is, you should have a growth plan when you start out,
這是騙人的。正確的作法是，提前制作一個計劃表
which is you should ideally just have, what is an optimistic but realistic way to grow this business?
理想情況是--最樂觀且最現實的增長方式是什么樣子的？
And so, it might look something like this.
可能走勢是這樣的
And this is T and this is number of users.
這里代表用戶數量
