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So, in week one you want, you just want one user.
在第一周，可能有一個用戶就可以了
In week two you want maybe two users and so and so forth.
在第二周，你希望有兩個用戶，等等
And you can keep doubling up and up.
然后用戶數量越來越多
So, in week one you should basically do as much as possible,
在第一周里，你會竭盡所能
build whatever you have to build to get that one user.
努力去爭取到一個用戶
And then in week two, so on, so forth, you build whatever you need to get two users, four users, eight users.
在接下來的幾周，你會努力去爭取兩個，四個，八個用戶
In the beginning it should be fairly, if you have a product that people actually want,
如果你的產品確實是客戶所需要的話
you should be able to maintain this growth curve pretty easily just by walking around and manually finding people.
在一開始的幾個星期里，到處宣傳一下，找顧客，客戶數量增長應當是很輕松的
It's when you get to like, you need 100 users a week, or you need some of these more,
但是，當到了一個星期要有100個用戶時或者是更多的時候
you need the growth strategies to start working.
你需要研究更多的營銷方案
And so, what I tell people is usually if you're fully executing on your product,
我要建議大家的是，如果你一直遵循創業計劃
and you're really working really, really hard, then, if you go three or four weeks in a row of no growth,
非常努力地工作三四個星期之后，客戶數量仍然沒有什么起色的話
backwards growth, then either then it's time to maybe consider a pivot
我建議你應該考慮一下轉變思路
in the sense that not starting over, like, completely come with a new idea.
不一定是放棄這個方案，換一個全新的創業思路
But you're probably fundamentally doing something wrong,
你可能有些最基本的事情做得不對
because, in that early stage of a start up, you should always be growing.
因為，在創業的初期階段，客戶數量應該是增長的
And, so, it's not. And this is optimistically what it looks like.
走勢大概是這樣的
And this is like, kind of the growth curve I set forth and put out when I started Home Joy.
我起初建立Homejoy的時候，我設定的目標走勢是這樣的
But really what it looks like is like this.
事實是螺旋式上升
And so you wanna make sure that when you're in a low like over here, that you don't just stop, right?
當處于這些低點時，你不能停
And that's why you should wait two to three weeks, as long as you keep working hard,
得再努力工作兩三星期，兩三個星期之后
you'll eventually get back here and you'll see a trend like this over time.
基本上都會有起色，客戶數量會增長
Cool, so that's pivoting and that's it.
這就是螺旋式的上升，我要講的就是這些
