評論
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So, when you look at CLV's of these.
再來看一下這個(gè)圖表
Let's just suppose you get a customer for $300 after 12 months, that is, in the first month they're worth $100.
假設(shè)12個(gè)月以后，客戶對你的價(jià)值是300美元，在第一個(gè)月他可能只值100美元
If you wait til the end of the 12 month period, then they give you the other $200.
另外的200美元價(jià)值要等到12個(gè)月以后才能見效
But if, in the first period you're actually paying $200 for them,
但是假如在第一個(gè)月，你就已經(jīng)投進(jìn)去了200美元
then you're in the whole for $100 until the end of the 12 month period
然后12個(gè)月之后，只得到了100美元的價(jià)值
And that's when you start getting into potentially unsustainable growth,
然后增長變得不可持續(xù)
which is something could happen where at the end of the 12 months,
可能12個(gè)月以后
you don't actually get the $200 from the customer, and you end up in a very bad situation
從顧客那得不到那200美元的價(jià)值，那么你的運(yùn)營情況會變得很糟糕
and essentially just at the end of the day, you could be running out of money.
最終你的企業(yè)會因?yàn)闆]有錢運(yùn)作而倒閉
And if you're doing this with credit cards,
如果你前期是用信用卡支付的錢
you will definitely find that you're gonna have to, you know, declare bankruptcy very soon.
那么最終你很快會宣布破產(chǎn)
So again, payback time is very important, a safe one to go with is 3 months if you have very high risk,
因此，回報(bào)時(shí)間非常關(guān)鍵，比較安全的回報(bào)期是3個(gè)月
if you're very risk loving, maybe 12 months is better.
如果你的風(fēng)險(xiǎn)承受能力還算不錯(cuò)，愛冒險(xiǎn)的話 12個(gè)月更好
Beyond 12 months is very much an unsafe territory.
但是一旦超過了12個(gè)月，事情就不是那么樂觀了
