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創業與企業發展(視頻+MP3+中英字幕) 第48期:無意識地創意

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So, how do you turn your mind into the kind that has startup ideas unconsciously?

如何讓創意無意識地映入眼簾呢?
1, learn about things that matter.
第1,學習重要知識
2, work on problems that interest you.
第2,解決感興趣的問題
3, with people you like and respect.
第3,與喜歡和尊重的人共事
That third part incidentally is how you get co-founders at the same time as the idea.
第3點同時適用于尋找合伙人和創意
The first time I wrote that paragraph,
第一次寫那篇文章時
instead of learn a lot about things that matter, I wrote become good at some technology.
我寫的是“精通一門技術”,而不是“學習重要知識”
But that prescription, though sufficient, is too narrow.
原先的表述,盡管可以,但是有些狹隘
What was special about Brian Chesky and Joe Gebbia from Airbnb was not they were experts in technology.
Airbnb的創始人Brian Chesky和Joe Gebbia與眾不同,他們不精通技術
They went to art school.
他們上的是藝術學習
They were experts in design, and perhaps even more importantly,
他們精通設計
they were really good at organizing people and getting projects done.
更重要一點是,他們擅長組織眾人完成任務

創業與企業發展

So, you don't have to work on technology per se, so long as you work on things that stretch you.

所以,你不必擅長技術,只要有一技之長就行
What kind of things are those?
什么技能有助于創業呢?
Now, that is very hard to answer in the general case.
很難講
History is full of examples of young people
縱覽歷史,不難發現很多例子
who were working on problems that no one else, at the time, thought were important.
一些年輕人從事別人都認為不重要的項目,連他們的父母也認為不重要
And in particular that their parents didn't think they were important.
但是這些年輕人后來成功了
On the other hand, history is even fuller of examples of parents
另一方面,反面的例子更多
who thought their kids were wasting their time,and who were right, so.
一些父母覺得他們的孩子是在浪費時間,果不其然
How do you know if you're working on real stuff?
怎么能知道從事的項目會成功呢?
I mean when Twitch TV switched from being Justin Dot TV to Twitch TV,
當JustinTV變身為TwitchTV時
and they were gonna broadcast people playing video games,
變身為游戲直播網站時
I was like what? But, turned out to be a good business.
我并不看好,但結果人家很成功
Well, I know, I know how I know, real problems are interesting.
我知道的是,好項目都是有意思的
And I'm self-indulgent.
我自己很放浪形骸
I like, I'm always interested in working on interesting things
我常常專注于我覺得有意思的事情
even if no one else cares about them.
即使無人問津,也無所謂
And I find it very hard to make myself work on boring things even if they're supposed to be important.
專注做一些我覺得無聊的事情,對我來說很難,即使這些事情很重要
My life is full of case after case where I worked on things just cuz I was interested.
我專注于我喜歡的項目,這些項目后來被外界認可
And they turned out to be useful later in some worldly way.
這樣的例子,數不勝數
Y Combinator itself is something I only did because it seemed interesting.
我之所以參與YC純粹是因為我覺得有意思
So, I seem to have some sort of internal compass that helps me out.
我覺得我體內好像有個指南針,幫我指明方向
But, this is, for you, not me and I don't know what you have in your heads.
這節課的對象是你們,我不知道你們是如何定位方向的
Maybe if I think more about it I could come up with some heuristics for recognizing genuinely interesting ideas.
或許我多想想能提出識別好創意的方法呢
But for now, all I can give you is the hopelessly question begging advice,
不過現在,我能做的就是告訴你,不斷地提出問題,解決問題
incidentally, this is the actual meaning of the phrase, begging the question.
這個說法挺形象的,“祈求問題”
The hopelessly question begging advice that if you're interested in genuinely interesting problems,
不斷地提出問題,解決問題,如果你對某個問題感興趣
gratifying your interest energetically is the best way to prepare yourself for a start-up.
想方設法地解決問題,這是創業的最好準備方法
And, for that matter, probably the best way to live.
滿足自己的興趣,活得也幸福
But although I can't explain in the general case what counts as an interesting problem,
盡管,我不能籠統地解釋什么樣的問題是有趣的問題
I can tell you about a large subset of them.
但是我可以舉一些例子

重點單詞   查看全部解釋    
stretch [stretʃ]

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n. 伸展,張開
adj. 可伸縮的

 
compass ['kʌmpəs]

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n. 指南針,圓規
vt. 圖謀,包圍,達成

聯想記憶
phrase [freiz]

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n. 短語,習語,個人風格,樂句
vt. 措詞

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boring ['bɔ:riŋ]

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adj. 令人厭煩的

 
particular [pə'tikjulə]

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adj. 特殊的,特別的,特定的,挑剔的
n.

聯想記憶
sufficient [sə'fiʃənt]

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adj. 足夠的,充分的

聯想記憶
prescription [pris'kripʃən]

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n. 藥方,對策,開處方

聯想記憶
internal [in'tə:nəl]

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adj. 國內的,內在的,身體內部的

 
incidentally [.insi'dentəli]

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adv. 附帶地,偶然地,順便地

 
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