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To use a Facebook example again,
再次以Facebook為例
when Facebook's growth slowed in 2008 Mark instituted a growth group.
當Facebook的增長在2008年變慢時，馬克建立了一個增長小組
They worked on very small things to make Facebook real faster.
他們致力于讓公司快速發展的小事
Uh, all of these things by themselves seemed really small,
他們做的這些事看起來真的很小
but they got the, the curve of Facebook back up.
但他們重新讓公司的增長加速
Um, it quickly became the most prestigious group there.
很快就成為了公司內備受尊崇的小組
Um, Mark said that it's been one of Facebook's best innovations.
馬克說過，這是Facebook最優秀的革新之一
Um, according to friends of mine that worked at Facebook at the time.
當時我有一個朋友在Facebook工作，他說
It really turned around the dynamic of the company.
他們做的事真的讓公司恢復了活力
And went from this thing where everyone was feeling bad and the momentum was gone, back to a place that was winning.
讓每個人重拾信心，公司也恢復了士氣，走上了勝利之路
So a good way to to keep momentum is to establish an operating rhythm in the company early.
所以，保持驅動力的一個好方法是早點在公司建立工作節奏
Where you ship product and lauch new features on this regular basis.
并在此基礎上完成產品，開發新產品
Uh, where you're reviewing metrics you know, every week with the entire company.
每周你要和整個公司回顧這種標準
Uh, this is actually one of the best things your board can do for you.
這實際上是董事會能為你做的最好的事情之一
Um, boards add value to business strategy only rarely.
董事會很少為公司的戰略增加價值
Um, but very frequently, you can use them as a forcing function,
但你可以經常讓他們發揮施壓的功能
to get the company to care about metrics, and milestones.
讓公司關心于標準和里程碑
Um, one thing that often disrupts momentum and really shouldn't is competitors.
經常擾亂公司驅動力的就是競爭者，這其實不應該發生
Competitors making noise in the press, I think,
我覺得競爭者在媒體上制造令人不愉快的聲音
probably crushes a company's momentum more often than any other external factor.
可能比其他外部因素更常破壞公司的驅動力
Um, so here's a good rule of thumb.
一條好的經驗法則就是
Don't worry about a competitor at all.
完全不要擔心競爭者
Um, until they're actually leaving you with a real, shipped product.
直到他們真的投放了產品
Uh, press releases are easier to write than code,
新聞稿比代碼好寫
um, and that is still easier than making a great product.
也比制造一件偉大的產品容易
So remind your company of this, and don't,
所以提醒你的公司，不要--
this is sort of a founders rule,
這也是一條創業者法則
is not to let the company get down because of the competitors and the press.
不要讓公司因為競爭者和媒體變得沮喪
Um, this great quote from Henry Ford that I love.
亨利·福特說過，我自己也很喜歡這句話
The competitor to be feared is one who never bothers about you at all.
你應該害怕的是那些從不理會你
But goes on making his own business better all the time.
只專注于自身進步的競爭者
These are almost never the companies that put out a lot of press releases, and they bum people out.
這些公司幾乎從不放出許多讓人生厭新聞稿
Should we move on to this section...
我們還有時間講這部分嗎？
You know what, we'll cover this in a later lecture.
那我們將在之后的講課中談到這點
I will talk about, uh, finance dealmaking and distribution.
我會講到金融交易和分配
Are there any questions?
有問題嗎？
Okay, so on Tuesday, Paul Graham is going to speak.
好的，周二，保羅·格拉漢姆會為大家繼續講解
See you then. Thank you.
到時見，謝謝大家
