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If you really want your presentation to pop, treat it like a show, with heads and flows and themes and transitions.
如果你真的想要演講出類拔萃，就把它當作一場演出，各種標題、流程、主題和過渡。
Jobs includes video clips, demonstrations and guests.
喬布斯用到了包括視頻剪輯、樣品展示和客串嘉賓。
He also has a knack for dramatic flair and it's very effective.
他有時還具有戲劇性的天賦本領，而且非常有效。
For example, when introducing the Mac Book Air, Jobs drew cheers by opening a manila inter-office envelope, holding the laptop out for everyone to see.
比如在推廣Mac Book Air時，喬布斯打開了一個馬尼拉紙制的辦公室間的信封，舉起了這款筆記本電腦給大家看，觀眾們立馬喝彩。
This is the new Mac Book Air.
這就是新款Mac Book Air，
You can get a feel for how thin it is.
你可以感受一下它有多薄。
What is the only one memorable moment of your presentation?
你演講中最難忘的一個瞬間是什么？
Identify it ahead of time, then build up to it.
之前先確定下那一刻，然后使出渾身解數引向那里。
With a little help from our friends, everything will work today.
受到了朋友們的一點幫助，今天一切都很順利。
And finally, rehearse, rehearse and rehearse some more.
最后，彩排，彩排，再彩排。
Let me show you how easy that is, now.
讓我給你們見識下操作起來有多簡單。
Steve Jobs makes it look easy because he spends hours rehearsing.
喬布斯的演示之所以看起來簡單是因為他花了數小時來彩排。
He can not pull off an intricate presentation with video clips and demonstrations, and outside speakers, without practice.
沒有練習，他無法用那些視頻剪輯、樣品展示和客串嘉賓成功完成一場復雜的演講。
The result: a presentation that is perfectly synchronized and looks, yes, effortless!
這樣的結果才會是一場完美同步的演講，并且看起來收放自如。
Now, the average business person does not have the resources to create a Steve Jobs extravaganza but you do have time to rehearse.
現在普通的商人沒有資源創造一場像喬布斯那樣的奢華演講，但是你仍有排練的時間。
The greatest presenters do it, and so should you.
偉大的演講者會這么做，所以你也該如此。
Oh, and one more thing, at the end of most presentations, Jobs adds to the drama by saying "and one more thing".
還有一點。通常在多數演講的結尾，喬布斯會通過額外的一句 “還有一點”來增加戲劇性。
One last thing...He then adds a new product or a feature or sometimes just introduces a band.
最后一項……他之后會繼續介紹一個新產品或新特性，有時只是介紹一下樂隊。
This not only heightens the excitement, it also leaves your audience feeling they've been given an added bonus.
這不僅僅是增強演講的高潮，還能讓觀眾覺得他們中了額外的獎勵。
The point is Steve Jobs approaches each presentation as an event.
關鍵是喬布斯把每一次演講都當成一件大事去打造。
A production with a strong opening, product demonstrations in the middle, and a strong conclusion.
賦予了演講一個震撼的開場，中間是展品展示和一個震撼的尾聲。
And yes, even an encore, that one more thing.
對了，甚至是那句再來一個，那句“還有一點”。
I wish you a dazzling presentation.
希望你們有一個精彩的演講。
