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In today's podcast, Alibaba offers free shipping on fridges as China's leading online shopping websites one-up each other with promotions targeting rural areas
在今天的播報中，阿里巴巴免費提供冰箱配送服務(wù)，中國一些主要購物網(wǎng)站都競相在農(nóng)村地區(qū)進行促銷打折活動。
Throughout this week, e-commerce giant Alibaba Group is offering to deliver all home appliances bought through its popular shopping portals at no extra charge to customers in about 500,000 villages nationwide. Its main rival, JD.com, began a six-month promotional tour in June, with marketing events in more than 100 towns.
這周，電商巨頭阿里巴巴集團向在門戶網(wǎng)站中購買家電的顧客提供免費配送服務(wù)，地區(qū)遍及了全國50萬個農(nóng)村地區(qū)。其主要對手京東已經(jīng)于6月開始了為期6個月的促銷活動，在100多個鄉(xiāng)鎮(zhèn)展開了推廣活動。
Last year, the companies hung banners in rural towns advertising their products and urging residents to start businesses online rather than migrate to cities for work.
去年，這些公司都在鄉(xiāng)鎮(zhèn)打上橫幅來宣傳自己的產(chǎn)品，并呼吁民眾在網(wǎng)上創(chuàng)業(yè)，而不是來大城市找工作。
E-commerce companies are targeting rural areas as a potential profit center because the communities are underserved by brick-and-mortar retail. But the push means logistics firms have had to scramble to improve their networks, while delivery workers from rural China who work for JD.com in cities are being transferred back to their hometowns.
電商將農(nóng)村作為潛力巨大的獲利中心，這是因為這些地區(qū)的實體零售商服務(wù)水平不高。但是這就意味著物流公司不得不努力提升自己的覆蓋網(wǎng)，在城市中為京東打工的農(nóng)村配送員也將被轉(zhuǎn)移到自己的家鄉(xiāng)工作。
For Caixin English, this is James Bradbury.
這是詹姆斯·布拉德伯里為您帶來的財新新聞報道。
譯文屬可可英語原創(chuàng)，未經(jīng)允許，不得轉(zhuǎn)載。
