Class in a Glass The House of Krug Maintains High Standards for Its Premier Champagne
造訪頂級香檳的故鄉--庫克
MONITA RAJPAL, ART OF LIFE
《生活藝術》莫妮塔·拉吉波
Just outside the northern French city of Reims, there is a tiny ploe of land that is a world unto itself. Just four and a half acres, this garden that dates back to 1698 is known as the House of Krug's "jewel vineyard." Clos du Mesnil is entirely owned by the champagne house, and it seems within this encloseds space nature works in perfect harmony to create the ideal conditions to cultivate6 the Chardonnay grape.
在法國北部城市漢斯的市郊,有一小塊自成一片天地的土地。這塊園地的面積才4.5英商,歷史可追溯到 1698年,一向以庫克家族的"珍寶葡萄園"著稱。羅曼尼葡萄園完全由香檳廠擁有。在這片圍繞起來的空間里,大自然完美和諧地運作,為栽種霞多麗葡萄創造出理想的環境。
Olivier Krug is the sixth generation in a family of champagne makers. For him, this secret garden, as he calls it, represents his family's independent spirit.
奧利維爾·庫克是香檳制造家族的第六代傳人。他把這座葡萄園稱為秘密果園,認為這里代表了他家族的獨立精神。
OLTVIER KRUG, CHAMPAGNE MAKER
香檳制造商 奧利維爾·庫克
What is interesting with this vineyard is that for years it used to be the sleeping beauty until my grandfather, my father, my uncle decided to make it the Krug. So they decided to upgrade the...
這座葡萄園最值得一提的地方,就是這里在過去多年來一直像是睡美人一樣,直到我祖父、父親和叔叔決定用這里的葡萄釀造庫克香檳。于是他們決定提升……
MONITA RAJPAL, ART OF LTFE
《生活藝術》莫妮塔·拉吉波
Yeah, he discovered it, and decided to use it.
他發現了這一點,所以決定好好利用。
OLTVIER KRUG, CHAMPAGNE MAKER
香檳制造商 奧利維爾·庫克
Exactly.
沒錯。
MONITA RAJPAL, ART OF LIFE
《生活藝術》莫妮塔·拉吉波
For Krug.
為了庫克香檳。
OLTVIER KRUG, CHAMPAGNE MAKER
香檳制造商 奧利維爾·庫克
He decided to upgrade the quality of the vines, to ferment everything in casks the Krug way, to wait more time, to reject, to taste all the casks one by one and reject eventually some of the casks, and they made this fantastic wine which is one of the rarest champagnes you can find.
他決定提升葡萄樹的質量,并且按照庫克釀造法,把一切都放在木桶里發酵,等待更長的時間,接著一桶一桶慢慢品嘗,淘汰其中幾桶,然后釀造出這種美妙至極的葡萄酒,成為市麗上最珍貴的香檳。
MONITA RAJPAL, ART OF LIFE
《生活藝術》莫妮塔·拉吉波
One third of the grapes used to make Krug is owned and grown by the House of Krug, like Clos du Mesnil. The rest is taken from a consortium of growers in the area with small plots, who have been supplying the Krug family for years with the best of their grapes.
用來釀造庫克香檳的葡萄,有三分之一都是像羅曼尼葡萄園的葡萄一樣,由庫克家族自己栽種。其他的葡萄則是購向當地許多園地面積不大的葡萄農。這些葡萄農多年來都以自己品質最佳的葡萄供應庫克家族。
What is interesting about the House of Krug is the balance between simplicity and back-to-basics attitude with the high-end product. There is no grand chateau, no marble staircase. It's known as a working house where there is simply stone, bricks and oak.
庫克家族最引人注意之處,就是能夠在簡樸態度與高檔產品之間取得平衡。他們沒有宏偉的莊園別墅,沒有大理石階梯。他們把這里稱為工作坊,只有石頭、磚塊和橡木。
Back at Clos du Mesnil, we have lunch with Krug's young executive team, whose aim is to bring the House of Krug forward into the future. While some champagne houses see their image associated with pop culture, Krug's team isn't exactly jumping at the chance for their products to appear in a hip-hop video. Still, with a focus on lifestyle products, and the complete Krug package, these young execs say they want to maintain the Old World simplicity with new generation appeal.
回到羅曼尼葡萄園,我們和l年輕的庫克管理團隊共進午餐。他們的目標是要把庫克家族進一步帶向未來。有些香檳廠把向己的形象和流行文化結合在一起,庫克的團隊倒不急著要讓自家產品出現在嘻哈音樂錄影帶里。這群年輕主管把焦點放在生活風格產品上,還有完整的庫克套裝產品。他們說,他們想要保留舊世界的簡樸風格,把它與吸引新世代的元素融合在一起。