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Listen to part of a lecture in a business class.
請聽商務課上的部分內容。
OK, so, of course, businesses want to sell as many of their products as possible.
毫無疑問，企業都想盡可能多地出售自己的產品。
Often a business sells mostly one type of product.
通常一家公司主要出售一種類型的產品。
But sales of this product may stop increasing because most potential customers have already bought it.
但是由于大部分潛在顧客都已經購買過該種產品了，這種產品的銷量可能會停止增長。
In this situation, many companies will try to diversify, um, to develop new or diverse product in order to increase sales.
這種情況下，許多公司會嘗試走多樣化的道路，也就是開發新的或者多樣化的產品以增加銷量。
There are a couple of efficient ways that a company ?can diversify using some of their existing resources.
在利用現有資源的條件下，一家公司可以通過幾種有效途徑來實現多樣化。
One way a company can diversify is to use an existing technology, uh, technology that they already have to develop a new product.
一種途徑就是使用現有科技，也就是該公司已經掌握的技術來開發新產品。
If a company already has some machines and technology to make a certain product,
如果一家公司已經有了生產某種產品的機器和技術，
sometimes it can efficiently use that same technology to make a different product.
那么有時候它也能有效地利用同樣的技術來制造另外一種產品。
For example, a company that makes televisions might start making computer monitors
比如說，一家生產電視機的公司也許可以開始制造電腦顯示器，
because the technology used to make these two products is very similar.
因為生產這兩種產品的技術十分相似。
So the company can use its existing technological resources to make the monitors.
所以，這家公司可以利用其現有技術資源來生產顯示器。
But with the monitors, it can reach new customers, people that wouldn't buy television screens,
不同的是有了顯示器，它就能接觸到新的顧客——那些不購買電視機的人群，
like businesses that need to buy monitors for their employees' computers.
比如需要給員工的電腦配備顯示器的公司。
Another way a company can diversify is to try to appeal to its existing customers, its customer base with a new product.
另一種多樣化的途徑就是試著用新的產品來吸引其現有顧客。
One of a company's most important resources is its existing customers
一家公司最重要的資源之一就是其現有顧客，
and these customers might have other needs that the company could fulfill with a different product.
而這些顧客也許還有其他的需求。公司可以用一種新的產品來滿足他們的需求。
For example, a company that sells skis might have a large customer base that enjoys winter sports like skiing down snowy mountains.
舉個例子來說，一家銷售雪橇的公司可能有一大群喜歡冬季運動的顧客，比如雪山滑雪。
So they might start making ski jackets.
那他們就可以開始生產滑雪服了。
The same customers that buy skis would also need warm ski jackets to wear while they are skiing.
那些購買了雪橇的顧客同樣需要在滑雪時穿上溫暖的滑雪服。
And since they like the company's skis, they might be more likely to buy the jackets with the company's name on them.
既然他們鐘愛這家公司的雪橇，那么他們也很可能更愿意購買這家公司生產的滑雪服。
