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Using points and examples from the lecture,
請用課上的觀點和例子
explain how the characteristics of target customers influence marketing strategy for products.
解釋目標顧客的特征是如何影響產品的營銷策略的。
Listen to part of a lecture in a business class.
請聽商務課上的部分內容。
People who are likely to buy a company's product are called target customers
那些可能會購買一個公司的產品的人就叫做“目標顧客”，
and these target customers influence a company's marketing strategy.
這些目標顧客影響著一個公司的營銷策略。
In order to develop a marketing strategy,
為了制定營銷策略，
a company would look at certain characteristics of the target customers to decide when and where to advertise,
公司會研究其目標顧客的某些特征以決定何時何地進行宣傳，
so that they'll reach the target customers most effectively.
這樣他們就能最有效地接近目標顧客了。
I'd like to talk to you today about two characteristics of target customers that can influence marketing strategy,
今天我想跟你們聊一聊能夠影響營銷策略的目標顧客的兩個特征，
specifically age and geographic location of the target customers.
確切地來說就是目標顧客的年齡和所處的地理位置。
Say a company makes toy cars, who are its target customers? Kids, right?
假設有一家制造玩具車的公司，它的目標顧客是哪些人呢？孩子，對嗎？
So if a company wants to make sure its television advertising reaches its target customers,
那么如果這家公司想要確保其電視廣告中的信息傳達到了它的目標顧客那兒，
it'd want to advertise during times when kids are actually watching television, like during children's television shows.
它就會在孩子們看電視的時候播放廣告，比如在兒童電視節目期間。
That way it can make sure that kids see the advertisements
這樣的話，它就能確定孩子們看到了這些廣告，
and that way the company will get people in that age group to go buy toy cars or to ask their parents to buy them, at least.
這樣這家公司就能使得這個年齡段的人去購買這種玩具車了，或者至少他們會叫父母去買。
Now, another important characteristic to consider is geographic location,
要考慮的另一個重要的特征就是地理位置，
places where the company's target customers live.
即該公司的目標顧客居住的地方。
Think about a company that makes boats.
就拿一家造船公司來說吧。
Its target customers are people who own homes near oceans or lakes, places where they can use boats,
它的目標顧客是住在海邊或者湖邊的人群，在這些地方人們才用得上船，
after all, people who don't live near water don't have much use for boats.
畢竟不住在水域附近的人是不會經常用到船的。
So by placing advertisements on signs along the road or on television in cities and towns that are near oceans or lakes,
所以通過在離海或湖比較近的城市或者小鎮的路邊安放廣告牌，或者播放電視廣告，
the company would be more likely to reach the target customers for its boats and sell them more as a result.
這家公司就更能接觸到想要購買船只的目標顧客，結果也就能賣出更多船只。
