評論
打印
Using the examples from the lecture, explain the concept of Entertainment Merchandising.
請用課上所舉例子解釋說明娛樂營銷的概念。
Read the passage from a marketing textbook.
請閱讀下面這篇選自營銷課本的文章。
You have 50 seconds to read the passage. Begin reading now.
你有50秒的時間閱讀文章。現在開始計時。
Now listen to a lecture from a marketing class.
請聽營銷課上的部分內容。
Ok, so I've actually got a few different examples of this.
事實上關于這個話題我有好幾個不一樣的例子。
You know, uh, when I was a kid, a character named Action Hero was really popular with my friends and me.
我小時候，一個叫做動作英雄的人物在我和朋友們之間非常流行。
We would always watch the Action Hero program on television every week
我們每個星期都會看電視上播的動作英雄節目，
and played games pretending we were strong and powerful as he was.
然后一起做游戲，假裝我們像他一樣強壯厲害。
Then pretty soon we began seeing these small Action Hero figures in all the stores.
很快，所有的店鋪都開始出售這種動作英雄的小人偶。
And, well, we all just had to have them.
而我們都非常想買。
I mean, we've been watching the television show for so long that it seemed only natural to want to own toys, too.
我是說，畢竟我們那么長時間以來一直在看這個電視節目，所以自然而然就也會想要擁有這些玩具了。
Well, I finally grew up and left the Action Hero television program and toys behind.
不過后來我終于長大了，也把這些動作英雄的電視節目和玩具拋之腦后了。
But, now, I have a 7-year-old daughter who watches television a lot and also like to play with her toys.
可是，現在，我有一個七歲的女兒，她很喜歡看電視，還有跟她的玩具們一起玩。
And lately her favorite toy is a cute little baby doll with a big round face and lots of curly hair named Rosa.
最近她最喜歡的玩具是個可愛的小娃娃，這個娃娃長著一張大大圓圓的臉和很多卷卷的頭發，它的名字叫做Rosa.
All my daughter's friends have Rosa dolls, too.
我女兒所有的朋友也都有這個叫Rosa的娃娃。
And they enjoy going to each other's houses to play with them.
而且她們很喜歡去彼此家里一起玩這個娃娃。
Then a few weeks ago, my daughter came running up to me all excited
然后幾個星期前，我女兒非常興奮地跑到我面前，
because she just heard that there is going to be a new television program on every week with the doll, Rosa, as the main character.
因為她剛聽說以后每個星期電視上都會播一個新的節目，而那個Rosa娃娃就是節目主人公。
So naturally she and all her friends have begun watching the show.
所以她和她所有的朋友自然開始看那個節目了。
And it's already very popular, as popular as the toy doll.
而且這個節目最近非常火爆，和那個玩具娃娃不相上下。
