評論
打印
Listen to part of a lecture in a business class.
請聽商務(wù)課上的部分內(nèi)容。
If a consumer has to choose between two products, what determines the choice?
如果顧客要在兩種產(chǎn)品中做選擇的話，什么會影響這項(xiàng)決定呢？
Assume that someone, a purchaser, is choosing between two products that cost the same. Ok?
假設(shè)某個人，一位消費(fèi)者，要在兩種價錢一樣的產(chǎn)品中做選擇。
If people have a choice between two identically-priced products, which one will they choose?
如果人們要在兩個價格相同的產(chǎn)品中選擇一個的話，他們會選哪個呢？
They choose the one they think is of the higher quality, of course.
當(dāng)然會選他們認(rèn)為質(zhì)量更好的那個。
But what does it mean for a product to be a high-quality product?
那么，一種產(chǎn)品要怎樣才能被稱為質(zhì)量上乘呢？
Well, business analysts usually speak of two major factors of quality:
商務(wù)分析員通常認(rèn)為有兩種影響質(zhì)量的因素：
one factor is reliability and the other is what we called features.
一種因素是可靠性，而另一種就是我們稱為特色性能的因素。
So reliability. What's reliability?
首先說一說可靠性。什么是可靠性？
Well, a product is reliable if it works the way we expect it to work, if it can go a reasonable amount of time without needing repairs.
一種產(chǎn)品如果能夠符合我們的預(yù)期，能在一段合理時間內(nèi)持續(xù)使用而不需要修理，那么這種產(chǎn)品就是可靠的。
If a product, a car for example, doesn't work the way it should and needs repairs too soon, we say it's unreliable.
如果一種產(chǎn)品，比如說一輛車，與我們預(yù)期不符并且很快就需要維修，那它就是不可靠的。
So product reliability means, basically, the absence of defects or problems that you weren't expecting.
所以產(chǎn)品的可靠性基本上就是指沒有意料之外的缺陷或問題。
It used to be that when people thought about product's quality, they thought mainly about reliability.
過去，當(dāng)人們想到產(chǎn)品的質(zhì)量時，一般都是指其可靠性。
Today, it's different. People still do care about reliability, don't get me wrong,
不過現(xiàn)在可不一樣了。別誤會，人們當(dāng)然還是很在意可靠性，
it's just that manufacturing standards are now so high that, we'll take cars for example today.
只是現(xiàn)如今的制造標(biāo)準(zhǔn)都很高了，就拿汽車來說吧。
Today's cars are very reliable. So reliability is important but it's not gonna be the deciding factor.
現(xiàn)在的汽車都非常可靠，所以可靠性雖然重要但已經(jīng)不再是決定因素了。
So if reliability isn't the deciding factor anymore, what is?
那么如果可靠性不再是決定因素了，什么才是呢？
Features! All those extras!
特色性能！所有的那些額外性能！
The things a product has that aren't necessary but that make it easier to use or to make it cool!
那些產(chǎn)品不一定非得具備，但有了會使產(chǎn)品更容易使用或者更酷的性能。
For example, new cars today are loaded with features like electric windows, sun roofs, air-conditioning, stereos and so forth.
比如，現(xiàn)在的新車都配備了像電動車窗，可開啟的遮陽篷頂，空調(diào)，音響等等性能。
When people are comparing products today, they look at features,
人們?nèi)缃裨谔暨x產(chǎn)品時，更加注重產(chǎn)品特色，
because reliabilities pretty much equal across the board.
因?yàn)樗挟a(chǎn)品的可靠性大致都一樣。
And that's why manufacturers include so many features in their products.
這也是制造商在生產(chǎn)產(chǎn)品時添加了那么多性能的原因。
