考試日期：

2013.01.12

是否重復

題號

內容

Question 1

What is the style of clothing that the students in your school tend to wear? Why do you like this style of clothing? Include specific reasons and details in your response.

Question 2

What kind of job will you choose? To find a job through which you can get a lot of money or to find a job through which you can get great personal satisfaction? Use specific reasons and examples to support your answer.

Question 3

Reading part

Listening part

【學生倡議】：

學生寫信給學校Radio center要求放比較少聽到的less-known的歌。

好處1: 可以為學校吸引更多學生；

好處2: 學生會因為不熟悉歌曲，聽到后就會去找演奏者的資料，有助于學習。

【學生態度】：男生表示贊同。

In the conversation, the student fully agrees with this propose. There are two reasons.

First of all, less-known music is more attractive. It is well known that people are more interested in something they don't know well. If the radio center can play more less-known songs, students will be more interested in them.

Second, less-known music can make students gain more knowledge. If the songs are beautiful, then students may be more motivated to learn more about this kind of music. They may want to search for information about the music as well as the song writers and other news about this song, which in turn will make students learn more.

Question: Explain the man’s opinion and why he holds that opinion.

Question 4

Reading part

Listening part

【名詞解釋】

The concept of search image: 捕獵者如何辨別獵物的偽裝，順利找到食物。

【教授舉例】：教授舉了鳥要吃蟲子（caterpillar）的例子。caterpillar是綠色的，且長年在綠色的葉子上，雖然因為caterpillar的營養成分很高，是很理想的鳥類食物，但是鳥吃得很少，因為鳥沒辦法發現它們。但是隨著時間增長，鳥用了search image的策略，很容易就能識別caterpillar的偽裝，以后就吃得多了。

Question: 用聽力的例子來解釋對這個概念的理解。

Question 5

【學生困難】：女生要在周末組織一個戶外音樂節outdoor music festival, weather forecast卻說周末兩天可能會一直下雨，女生擔心活動沒辦法按時舉行。

【解決方案】：男生給了兩個建議

1. 推遲postpone到下周末舉辦，下周天氣會好。但是女生怕請來的學生樂隊student band players會有人無法出席，他們下周末可能有別的plan了。

2. 就這個周末舉行，雨勢不大的話，可以在雨中進行，因為有可能只下一會雨，天氣還是好的warm的，這樣也很特別。女生說怕大家開始看到窗外在下雨就不想來看了。就在窗口看而不買票，她希望提供的是現場的音樂享受。

Question 6

【講課要點】：商家business克服銷售的barrier, 促銷的兩種方法：

方法1: 用廣告促銷：很多顧客不買他們的商品是因為不知道他們的產品很好，所以可以用廣告推銷手段。舉例：某兒童玩具看起來并不突出，但其實它有教小朋友記數字的功能，在廣告里強調這個功能，大家就樂意買了。

方法2: 顧客買貴的東西，但是lack of money, 商家提供分期付款服務。舉例：computer company讓付不起錢的客人逐月付款。