評論
打印
專八題目：
Should Laozihao Be Preserved in Market-oriented Economy?
專八范文：
Laozihao is not only the commercial phenomenon, but also the history in miniature. It is popular for its unique arts and crafts. However, some of these enterprises have become outdated or are operating in red dueto a rigid conventional thinking, loose management or overstaffing.People have different opinions about whether the Laozihao should be preserved or not. As far as I’m concerned, the critical point is not only toremain but also to preserve and develop the Laozihao. Laozihao is important to the traditional culture andthe national commerce. As a time-honored brand, Laozihao enjoys the extensive reputation in the society. It is of golden opinion, and carries the trust of the customers. Moreover, it is the precise non-material cultural heritage. The city without Laozihao will lose the unique scene as a famous historic city.
老字號不僅僅是一種商業現象，而是一種歷史的縮影。老字號有著獨特的藝術價值，但是，許多企業已經跟不上時代的節奏，或是在負債經營，這是因為他們的傳統思想，稀疏的管理方式，或是職工過多導致。人們對于老字號是否應該受到保護有著不同的意見。我認為，關鍵的問題不僅僅是保留老字號，更應該是保護和發揚老字號。從傳統文化和商業的角度考慮，老字號非常重要。作為老字號品牌，老字號在社會上享譽盛名。老字號受到了顧客的信任。此外，老字號擁有非物質的文化遺產。如果沒有老字號，城市將失去歷史城市應有的獨特景觀。
In the market-oriented economic society, Laozihao satisfies the emotional need of people for the national culture.But it cannot be denied that now Laozihao are paying their way. Affected by the market-oriented economy, Laozihao are taking the shine off. The out-dated concepts, old-fashioned products and backward management are all the factors for the fall of Laozihao. As for the fact, we should not only remain the Laozihao, but also have to preserve and develop it.
在當今的市場化經濟社會中，老字號滿足了人們對于文化的精神需求。但是，無可否認的是，老字號正在消失。受到市場經濟的影響，老字號的招牌正在褪減。過時的思想，過時的產品、落后的管理制度是老字號隕落的因素。事實上，我們不僅應該保護老字號，我們還需要保護并發展它。
First, the support system of Laozihao should be built up. The advanced technology, automatic intellectual property rights and modern organization are key points in the development of Laozihao. On the basis of keeping its traditional features, it should work out new products, which are more suitable for the modern society, so as to extend the market share. Second, Laozihao should have the priority in the policy and finance. It is the most important embodiment of a historic city. So In the urban planning, the original locationshould be preserved. And the government would finance them to improve their technology and equipments. Third, it is suggested that Laozihao should be preserved as the intangible assets of the country. In this way, Laozihao will do good to the cultural landscape as well as develop its own commercial function.
首先，我們應該建立關于老字號的支持系統。先進的技術、自動化的知識產權保護、以及現代的管理方法都是發展老字號的關鍵。基于對傳統特色的保護，老字號應該生產一些新產品，這將適應現代社會的發展，這樣，我們才能擴展老字號在市場上的份額。第二，老字號應該首先重視政策和財政。這也是歷史城市的重要體現。這也適用于城市的規劃之中，我們需要保護原有住址。政府也應該進行經濟資助，從而發展技術和設備。第三，人們認為老字號應該受到保護，因為這是國家的無形資產。從這方面講，老字號將會為文化風景增光添彩，同樣，它也會實現自己商業價值。
In conclusion, Laozihao is the carrier of the traditional culture and arts. It’s a symbol of the nationalhistory. We should preserve it and use effective ways to develop it. It is not only the demand of the market, but also the requirement of the culture.
總結，老字號是傳統文化和藝術的載體。它也是歷史的活象征。我們應該保護他們，并利用有效的措施發展他們。這不僅是市場的需求，同樣也是文化的要求。
譯文屬可可英語原創，未經允許，不得轉載。
