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國王
Sometimes, being horrifyingly creepy is the whole idea. So it was with Burger King's "The King," which ran from 2003-2011. Meant to become a viral hit, The King succeeded -- and after people started referring to the character as "The Creepy King" (to differentiate it from its earlier, friendlier iterations), Burger King (BKW) was more than happy to accept the appellation.
有時候，讓吉祥物嚇人恰恰就是商家的目的。漢堡王（Burger King）的“國王”便是如此。漢堡王在2003年至2011年期間使用“國王”作為吉祥物，希望他能夠獲得病毒性傳播。 “國王”果然不負眾望——后來人們開始把他稱作“恐怖國王”（為了與之前更友好的形象區分開來），而漢堡王似乎樂得接受這樣的稱呼。
