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鼻涕先生
We all complain about TMI ads that spend 30 seconds focused on some distasteful body function or embarrassing malady. But hey, products for gross stuff deserve marketing too. Enter Mr. Mucus, which can most accurately be described as an anthropomorphized glob of snot. He is the villain in a series of spots for Mucinex, the expectorant originally marketed by Adams Respiratory Therapeutics. But Mr. Mucus might soon meet his demise: Reckitt Benckiser, which acquired Adams in 2007, is reviewing its advertising and might end the phlegmy foe's 10-year run.
有些廣告會用30分鐘描述一些令人不快的身體機能或令人尷尬的疾病。我們往往會抱怨這種信息量過多的廣告。但別忘了，針對令人惡心之物的產品也應該有開展市場營銷的機會。讓我們看看“粘液先生”吧。準確地說，粘液先生是一滴擬人化的鼻涕。在祛痰藥物Mucinex的一系列廣告中，粘液先生一直扮演大反派。這款藥物最初由亞當斯呼吸道藥品公司（Adams Respiratory Therapeutics）銷售。不過，粘液先生的使命或許即將結束：亞當斯呼吸道藥品公司于2007年被利潔時集團（Reckitt Benckiser）收購。后者目前正在評估亞當斯呼吸道藥品公司的廣告，或許將終止這款祛痰藥長達10年的系列廣告。
