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文洛克與曼德維爾
The pre-jolly Green Giant proved that original, creative ideas aren't always good. But as McDonald's "Happy" shows, soulless, systematized, bureaucratic approaches to mascot development (and most other kinds of development) almost never produce anything worthwhile. It reportedly took 18 months and 40 focus groups to come up with Wenlock and Mandeville, the cycloptic creatures that represented the 2012 Olympics in London. One critic decided the pair was the result of a "drunken one-night stand between a Teletubby and a Dalek."
之前的“快樂的綠巨人”證明，原創的、有創意的設計不一定總是好的。但麥當勞的新吉祥物“Happy”卻表明，在吉祥物創作（和幾乎其他大多數類型的研發）過程中，缺少靈魂的、系統性的、官僚主義的方式基本不可能誕生出有價值的作品。據報道，有40個焦點小組歷時18個月才想出文洛克和曼德維爾——代表2012年倫敦奧運會的兩個獨眼生物。一位批評家表示，這兩個生物是天線寶寶（Teletubby）和戴立克（Dalek）酒后一夜情的產物。
