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7: Respond with overwhelming force
7: 以壓倒性的力量予以回應
A few tried-and-true strategies: announce the formation of a commission, launch an internal review, or appoint a respected expert to overhaul the offending department. It's also important to have a company line and stick to it. Companies that are good at crisis management make sure every public-facing employee is relentlessly on-message.
幾個行之有效的策略是：宣布組建一個委員會，啟動內部調查，或者任命一位受人尊敬的專家，全面審查有問題的部門。同樣重要的是，制定一個公司層面的應對策略，堅持下去。善于危機管理的公司往往會確保每一位面對公眾的員工都能夠自始至終地遵循統一的口徑。
