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Crisis is everywhere. There are the national public relations fiascos: General Motors, Chris Christie, the NSA. And then there are the countless human missteps that plague companies every day: The reply-all email gaffe, the product defect, the affair. Be your crises big or small, these authors think they can help. Christopher Lehane and Mark Fabiani were dubbed the "Masters of Disaster" in a 1996 Newsweek profile for their work with Bill Clinton's presidential campaign (they also ran interference after his impeachment). In a new paperback, co-authored with director Bill Guttentag, the authors repurpose their lessons in political crisis management for the C-suite. "Masters of Disaster: The Ten Commandments of Damage Control," distills their best advice into 10 rules. We've, in turn, distilled those commandments into a handful of words. You're welcome.
危機無處不在。想一想最近幾樁全國性丑聞的主角：通用汽車公司(General Motors)、克里斯•克里斯蒂和美國國家安全局(NSA)。企業每天都在遭受無數人為失誤的困擾，比如“全部回復”災難、產品缺陷、風流韻事等等。無論你遭遇的危機是大還是小，有兩位作者都認為，他們能幫到你。克里斯托弗•勒翰和馬克•法比亞尼被《新聞周刊》(Newsweek)發表于1996年的一篇人物特稿戲稱為“災難大師”，他們曾經為比爾•克林頓的總統大選活動立下汗馬功勞，后來還幫助這位美國前總統安然度過彈劾危機。在最近與導演比爾•古登泰格合作撰寫的一本平裝書中，兩位作者以公司高管為受眾，重新總結了他們在政治危機管理中汲取的經驗教訓。《災難大師：損失控制10大軍規》(Masters of Disaster: The Ten Commandments of Damage Control)一書把他們的忠告提煉為10條規則。為方便讀者記憶，我們反過來又把這些戒律進一步提煉為十大要點。別客氣，拿走不謝。
