Woman: OK. Now, if you think about the Chief Executive's problems for a moment...what do you think he needs to tackle first?[qh]
女：那么，現在如果讓你談談他們的董事長面對的問題...你覺得他首先要解決什么問題？[qh]
Man: There are so many problems! Something needs to be done about the workforce, because some departments employ staff without the necessary training.[qh]
男：問題太多了！職工的問題需要解決，因為一些部門雇用的員工沒有接受必要的培訓。[qh]
In the long term, of course, they need to develop the photocopiers themselves.[qh]
從長久來看，他們需要自己開發復印機。[qh]
But the priority must be to reverse the fall in revenue, even if it means cutting prices, in order to increase the sales volume.[qh]
但是首要問題是必須扭轉收益下降的問題，即便這意味著降價，但這也是為了增加銷售額。[qh]
Unless they do that, they'll go out of business very soon.[qh]
除非他們這么做，不然他們很快就要倒閉。[qh]
Woman: And what about their advertising?[qh]
女：那他們的廣告呢？[qh]
Man: Well, they're using modern media, like the Internet, and targeting their advertising more than they used to,[qh]
男：嗯，他們用了現代媒體，比如互聯網，并更多的以自己的廣告為目標，[qh]
for instance, by moving from magazine ads to direct mailshots to companies. But these have an old-fashioned feel to them;[qh]
例如，從不在雜志上做廣告而是直接將廣告郵寄給各個公司。但是這樣對他們老說有些過時的感覺；[qh]
the layout and graphics don't seem to have changed for twenty years.[qh]
廣告的設計和圖形似乎20年都沒換過了。[qh]
Woman: Right. Now, let's go on to...[qh]
女：沒錯。現在，讓我們談談...[qh]