第二講:現(xiàn)狀分析(present situation)
這部分盡可能簡明扼要而又全面地介紹公司的情況,以及公司所在行業(yè)的信息。
市場環(huán)境,例如:
The marketplace has been stagnant for 2 years. We are poised now to…
產(chǎn)品或服務(wù),例如:
The present stage of S30 is in the design stage.
產(chǎn)品生命周期,例如:
Our current product line is…
價(jià)格和利潤,例如:
Current prices are… and profits are…
客戶,例如:
Current customers are using our… for…
銷售渠道,例如:
We have service centers, retailers, manufacturer’s representatives…
管理團(tuán)隊(duì)情況,例如:
Most of our management is in place, however, we require a production manager to complete our team.
財(cái)務(wù)狀況,例如:
Current cash available is….