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第一講：概述(executive summary)
概述是整個商業計劃的第一部分，相當于整個商業計劃的濃縮，使整個商業計劃的精華所在。一般將概述放在最后書寫，頁數應控制在2頁以內。
概述應包括的基本內容有：
企業的宗旨，例如：
In 2007, ABC Corporation was created to...
Now, ABC Corporation is at a point where…
背景介紹，例如：
For many years people have…
The condition of the industry today is such that…
產品或服務及市場競爭情況，例如：
We have just completed the development of S30 – a novel and proprietary construction tool compared to competitive products, our S30 can…
企業目標，例如：
Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…
管理團隊和管理組織，例如：
Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…
市場策略，例如：
The fundamental thrust of our marketing strategy consists of…
財務狀況和計劃，例如：
In 5 years we will have… and our investors will be able to…
結論，例如：
ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…
