評論
打印
場景七：針對業務知識的提問。
Linda: What do you think are the crucial steps of effective sales?
Linda: 你覺得要做好銷售應該有哪些關鍵步驟？
Steve: I believe that analyzing clients, gaining client confidence, exploring client needs, demonstrating value to the client, getting clients to commit, and providing services to the client are the six key steps of becoming an effective sales person.
Steve: 我認為分析客戶、建立信任、挖掘需求、呈現價值、贏取承諾、跟進服務是成為成功的銷售員的六個重要步驟。
Linda: How do you gain the customers’ confidence?
Linda: 你通過哪些手段來獲取客戶的信任？
Steve: First, I will work to fully understand our potential customers, including their strengths, advantages and disadvantages. Meanwhile, knowing something about the project owner on the client side is also very important. Second, I will focus on increasing the depth of my knowledge of the project manager. Through this we can create a more rapport atmosphere. We should also know our competitors, inside and out.
Steve: 首先，我會對潛在客戶進行多方的了解，包括他們的企業實力、優勢劣勢，了解他們的項目負責人也很重要。第二步，我會集中深入了解項目負責人，建立一種和諧的氛圍。同時還要對競爭對手了如指掌。
