在后門戶時代,傳播“去中心化”,受眾分散化是一個不可逆轉的趨勢。
In the post-portal era, the de-centralization of communication and the diversification of audiences will be an irreversible trend.
第三,從網絡業務模式上看,垂直化、細分化的網絡服務模式在這兩年得以廣泛發展。
Third, in terms of business patterns, vertical and segmented online service modes have extensively developed in the past couple of years.
隨著中國互聯網10多年的發展,中國網民的上網需求和行為也在發生變化。同時,隨著網民數量的急劇增加,網民上網需求偏好也逐漸多樣化。因此,滿足一類人群對某一上網的應用需求已經足以形成一個值得挖掘“富礦”。隨之而來的就是,近兩年,淘寶、開心網、豆瓣、盛大文學等為代表交友、購物、娛樂、旅游、閱讀等多類垂直和細分網站的蓬勃發展。
With the development of the Internet in China for more than ten years, the needs and behavior of Chinese Internet users have been always changing. At the same time, with the rapid increase of the number of users, their online needs and preferences are gradually diversifying. Therefore, satisfying a specific online-application need for a specific group of users has become a ‘rich ore’ that is worth exploiting. Following this, in the past couple of years, many vertical and segmented Websites specializing in dating, shopping, entertainment, tourism and literary reading and etc., represented by taobao.com, kaixin001.com, douban.com and sd-wx.com.cn and etc., have prospered.
綜上所述,近兩年以來,中國互聯網的發展走進了一個新的“后門戶時代”。如果說這次的“后門戶時代”與以往相比有什么不同的話,那就是在這個時代,無論是門戶網站還是其他網絡服務平臺在同時都表現出了令人贊嘆的活力與創新,為中國網民真正實現了廣義上的網絡生活。
In sum, in the past two years the development of the Internet in China has entered the new ‘post-portal era.’ If I am asked to say what the difference of this era between that of the past is, I would like to say that in this era, both portal sites and other online service platforms have at the same time showed admirable vitality and creativity, and they have genuinely provided Chinese Internet users with online lives in the broad sense.
當然,面對未來,我相信,以新浪、搜狐為代表的商業門戶網站依然能夠像以前一樣,為“后門戶時代”帶來更多新的外延和內涵!
Of course, facing the future, I believe that commercial portal sites represented by Sina.com and Sohu.com will, like what they did before, bring more new denotations and connotations to the ‘post-portal era’!
謝謝大家!
Thank you!