隨著新浪、搜狐等門戶網(wǎng)站相繼開(kāi)通微博服務(wù),有媒體甚至說(shuō)中國(guó)網(wǎng)絡(luò)媒體已經(jīng)進(jìn)入微博時(shí)代。
With Sina.com and Sohu.com offering microblogging services one after another, some media even claimed that the online media in China had entered the ‘era of microblogging.’
當(dāng)然,除微博等社區(qū)服務(wù)模式外,游戲、輸入法、桌面產(chǎn)品等,都為后門戶網(wǎng)站時(shí)代門戶網(wǎng)站的含義增加了新的注解。
Of course, the model of community services like microblogging, games, input methods and desktop products, among other things, have all provided more footnotes to the connotations of portal sites in the post-portal era.
第二,在后門戶時(shí)代,網(wǎng)民上網(wǎng)的第一著陸點(diǎn)已經(jīng)開(kāi)始不斷多樣化。
Second, in the post-portal era, the first landing points for Internet surfers have begun to show diversification.
據(jù)統(tǒng)計(jì),自2007年起即時(shí)通訊、社區(qū)等平臺(tái)已經(jīng)成為近半數(shù)網(wǎng)民的首選入口。而對(duì)于傳統(tǒng)以資訊傳播為主的門戶網(wǎng)站來(lái)說(shuō),在后門戶時(shí)代,一個(gè)需要面臨的情形是,對(duì)資訊的獲取已經(jīng)不再是網(wǎng)民上網(wǎng)的唯一需求,甚至已經(jīng)不是最主要的需求。CNNIC最新的調(diào)查顯示,網(wǎng)絡(luò)娛樂(lè)、電子商務(wù)、社區(qū)交流等方面的用戶增長(zhǎng)數(shù)位居前列
Platforms like instant messaging and communities have become nearly half of Chinese Internet users’ first choice of entrance. For portal sites with news communication as their traditional business, in the post-portal era, they are faced with a new situation: acquisition of news is no longer the only or most important demand of Internet surfers. China Internet Network Information Center said in its latest statistics that online entertainment, e-commerce and community exchanges have led to the growth of users.
在今年10月初, CNN一項(xiàng)針對(duì)全球讀者新聞消費(fèi)與分享習(xí)慣的調(diào)查顯示,43%的新聞通過(guò)Twitter和Facebook等社交媒體網(wǎng)絡(luò)和工具分享,社交網(wǎng)絡(luò)已經(jīng)成為新聞分享的最大渠道。這個(gè)調(diào)查也從某種程度上表明,許多網(wǎng)民已經(jīng)不再是或者說(shuō)不需要再通過(guò)門戶去了解資訊。我想凡是使用過(guò)新浪微博的朋友都會(huì)有這樣一個(gè)感覺(jué),那就是微博已經(jīng)越來(lái)越成為資訊獲取的重要渠道。在這里,通過(guò)發(fā)布和轉(zhuǎn)發(fā),用戶可以方便而快速地了解最新的突發(fā)新聞和最有意思的資訊。
In early October, a survey conducted by CNN on the consumption and sharing habits of global-news readers showed that more than 43 percent of news was shared through SNS tools like Twitter and Facebook, and SNS had become the single most important way of sharing news. To some extent the survey showed that many Internet users no longer get news, in other words, no longer need to get news, through portals. I think that all those friends who have used microblogging on Sina.com must feel that microblogging is increasingly becoming an important means to get news. Here users can conveniently and quickly get the latest breaking news and most interesting stuff by publishing and forwarding.