從這幾個維度來看，相比以前，近兩年中國互聯網的后門戶時代特征顯得尤為明顯。

From these perspectives and in contrast with the situation of the past, the post-portal characteristics of the Internet in China have looked particularly marked during the recent couple of years.

首先，門戶網站自身的內容和服務模式不斷創新，擺脫以往單一的資訊加廣告模式。

First, the continuous innovations of portal sites in their content and service patterns have let them to shake off the single, old-mode mix of news and ads.

提及中國門戶網站的創新應用，微博無疑是一個不容忽視的方面。以2009年開始測試的新浪微博為例，截至2010年第二季度新浪微博的注冊用戶數已超5000萬，在這里用戶可以通過手機和互聯網平臺發布文字、圖片、視頻，并且可以推送、轉發，已經成為從媒體到政府，從機構到個人，一個真正的信息交互平臺。

To speak of the innovative applications for Chinese portal sites, it’s no doubt that microblogging cannot be neglected. Take the microbogging service of Sina.com, which was put to test in 2009, as an example, by the second quarter of 2010, it has more than 50 million registered users, and it has become a real info-exchange platform for media, government, other institutions and individuals where they can publish, push and forward text, photos and video from cell phones and other Internet interfaces.

在今年兩會，中國官方通訊社新華社的重點欄目“新華視點”開通新浪兩會微博，通過微博發布兩會最新消息，兩周時間粉絲超過20多萬，被境外媒體稱為“中國新聞報道史上值得關注、值得記錄的一小步”。從今年年初開始，北京、上海、廣東等地公安系統陸續有系統的全面開通新浪微博，通過微博發布各種警示提示和政務答疑等，被媒體稱作是“尊重公民知情權的具體體現”。

During this year’s sessions of the National People’s Congress and Chinese People’s Political Consultative Conference, Xinhua News Agency, China’s official news agency, registered an account for its key program “Xinhua Viewpoints” on Sina microblogging to publish the latest news on the sessions. It accumulated 200,000 users in two weeks and was described by overseas media as ‘a small step that is worth paying attention to and recording in the history of Chinese news reporting.’ Since the beginning of this year, public security systems, one after another, have systematically opened accounts for microblogging on Sina.com to publish various alerts and answer administrative questions. Such moves were described by the media as “concrete embodiment of respecting citizens’ rights to know.”

此外，在今年的世界杯報道期間，新浪通過“原創內容+微博”內容組織模式來尋求報道內容的差異化和多樣化。多位足球名家通過微博對比賽進行實時點評和報道，開創了一個全新的看球和評球模式。

In addition, in its coverage of the World Cup this year, Sina.com sought diversification in its reporting with the introduction of the content organization mode of ‘original content+microblogging.’ Many soccer experts reported and commented through microblogging. Hence, a new mode to watch and comment soccer was established.