評論
打印
能夠有機會與來自中美兩國的人士一起探討互聯網的現狀與未來，感到非常榮幸。今天我想以“后門戶時代的互聯網”為題，以“門戶”作為觀察的圓心，對當前中國互聯網的變化和特點談幾點看法，希望能對各位了解中國互聯網的最新趨勢有所幫助。
I feel very much honored to have this opportunity to discuss the present and future of the Internet with guests from China and the United States. Today, I would like to express some of my views on the changes and characteristics of the Internet in China, and I hope you will find my words useful to understand the latest trends of the Internet in China.
當然，我想首先要明確的是“門戶”的概念。實際上，在中國，我們今天所談論的門戶與當初YAHOO在美國初創時所說的門戶已經有了很大不同。那個時候，提供搜索服務為主的網站成為網民進入互聯網的“門戶”。而在中國，門戶的意義除此之外，更多還包含了“大而全”的資訊信息超市的含義。新浪、搜狐、百度等網站及其基本服務上可以說是門戶網站的基本形態。由于這些網站在中國互聯網的發展過程中出現早、影響大，因而也為中國互聯網深深地打下了 “門戶概念”烙印。從這個意義上也可以解釋，為什么今天我們會以后門戶網站時代作為一個觀察的視角。
First, let me clarify the concept of a ‘portal’. Actually in China, the portal that we are discussing today is very different from the ‘portal’ at the time when Yahoo was created in the US. In those days, Websites with search as their main function served as the ‘portal’ for Internet users to enter the Internet. While in China, ‘portal’ also means a “large and complete” supermarket of news and information. Sina.com, Sohu.com and Baidu.com, etc., together with their basic services represent the basic patterns of portal sites. These Websites emerged early and exerted great influence in the course of development of the Internet in China, and therefore they deeply branded the Internet in China with the concept of ‘portal.’ This explains why we can use ‘post-portal era’ as a perspective of observation.
應該說，所謂“后門戶時代”，在中國網絡界并不是一個新出的說法。其實從2001年開始，從搜索、無線增值、網絡視頻、SNS社區陸續興起，就不斷引發大家對于“后門戶時代”的討論。
It’s should be noted that the so called ‘post-portal era’ is not a new wording in Chinese Internet circles. Actually since 2001, with the successive emergence of search, mobile value-added services, online videos and SNS communities, people have been aroused to discuss the ‘post-portal era’.
后門戶時代并不是指門戶網站影響力的減弱，而是一個在更廣泛的觀察視角來看：從整個互聯網的網民上網行為而言，門戶網站已經不再是唯一或者是主要的入口；從門戶網站的內容模式而言，門戶的內容將不限于傳統的新聞加廣告；從網絡業務模式而言，不再以“大而全”為特征的網絡產品形式將大量涌現。
‘Post-portal era’ does not mean the ebbing of the influence of portal sites. It rather means that from a wider perspective: as regards the surfing behavior of users of the entire Internet, portal sites are no longer the only or main entrance; as regards the content modes of portal sites, the content of portal sites are no longer limited to the orthodox mode of a mix of news and ads; as regards the business patterns of the Internet, many online products not featuring the ‘large and complete’ will spring up.
