評論
打印
We 've looked in general at the telecommunications market in the UK over the last few sessions
在過去的幾節課中，我們大致討論了英國的電訊市場，
and I want you to take Box Telecom as an example and suggest some ways in which they might overcome their problems.
我想讓你們以Box Telecom為例，推薦一些幫助他們克服問題的方法。
And outline the reasons why you think as you do but try and keep it intrinsic to the company rather than dragging in other examples. Is that OK, Karin?
概述出你的原因，但是要緊貼這家公司本身，不要扯進別的例子。好嗎，卡琳？
Yes, I think I can do that. Personally I 've got great hopes for it.
好的，我想我可以做到。我個人對它抱有很大的希望。
I think it will recover. That advertising campaign they did was very strong and they 're very innovative with their products they set new trends.
我認為它可以從失利中恢復。他們的廣告宣傳做的很好，產品很有創意，引導了潮流。
The company's got to recover, do not you think, Jason?
公司已經開始好轉了，你覺得呢，詹森？
Hmmm I 'm not sure. I think it can but it's not a foregone conclusion unless they manage to attract the right level of investment.
我不確定。我認為它會變好，但是不能肯定，除非他們設法吸引到適當的投資。
The company definitely needs a boost and to attract more highly skilled workers if their recovery is to be longlasting.
如果他們恢復的時間很長，那么這個公司肯定需要改進，吸引更多的高技能工人。
When I was talking to the marketing manager he said to me that he thinks the company had got a great management team but he would say that, would not he?
當我跟市場經理談話時，他告訴我他認為公司有出色的管理團隊。他肯定會這么說，不是嗎？
but they are suffering from having to work with outdated production machinery and that could cost a lot to put right.
但是他們的工作受老式生產設備的影響，要花很多錢才能扭轉這個局面。
Well, personally I think the stock market is to blame.
我個人認為股市才是罪魁禍首。
I think they were expecting too much of the company and then inevitably it looked bad when it did not perform.
我認為他們對公司的期望過高，當表現不佳時，不可避免的會變得糟糕。
The market should have had more realistic expectations.
市場本該有更多實際的期望。
And I disagree with you about the advertising campaign Karin.
而且我不同意你對廣告宣傳的看法，卡琳。
That's where they could do with some innovation to get sales kickstarted.
他們本可以在這方面做一些創新，提高銷量。
Anyway, let's see what you come up with.
總之，讓我們看看你提出的……
