評(píng)論
打印
Right, Jason and Karin, now I asked you to look at the ease study for Box Telecom as part of your exam assessment.
好的，詹森和卡琳，現(xiàn)在我想讓你們看看關(guān)于Box Telecom的案例學(xué)習(xí)，這將作為你們考試評(píng)估的一部分。
It's interesting because they are in the middle of problems at the moment and I want you to track how they deal with them.
有意思的是他們此時(shí)正處于麻煩之中，我想讓你們追蹤他們是如何解決問題的。
Let's start with you, Karin.
卡琳，從你開始吧。
Having read through the ease study, can you just summarise what the problems were that Box Telecom had to take on board?
讀完案例后，你能總結(jié)一下Box Telecom面對的問題是什么嗎？
Um, yeah. Well of course what first came to their attention was that,
好的。首先引起他們注意的當(dāng)然是銷售額的下滑，
despite a new advertising campaign, they were suffering from falling sales and this is something that had many causes.
即使他們做了新的廣告宣傳，這里面有很多原因。
On top of that immediate problem, what had also happened over the last two years was that,
除了當(dāng)前的這個(gè)問題外，在過去兩年還存在的問題是：
although they had invested in an expansion plan, they had to face up to increased competition.
盡管他們投資擴(kuò)張，但是卻要面對競爭的加劇。
And, before they had a chance to get to grips with the effects of that, they were stalled by a strike
在有機(jī)會(huì)認(rèn)真處理這件事之前，他們又被罷工牽制，
and it was just when they were thinking about making a colossal investment in new machinery for their plants.
此時(shí)正是他們計(jì)劃為工廠設(shè)備進(jìn)行大額投資的時(shí)候。
So they were really in trouble.
所以他們真的遇到了麻煩。
Yes, I think that's fair. And Jason, you contacted the company, did not you?
是的，我認(rèn)為這么說很公平。那么詹森，你和那個(gè)公司聯(lián)系過了吧？
What did the company define as the reasons for these problems?
公司對這些問題產(chǎn)生的原因怎么說？
Well, I think they 've hit on the right things it would be easy to say they had invested too heavily, or at the wrong time,
我認(rèn)為他們做的對。簡單的說是他們的投資力度過大或時(shí)機(jī)不對，
but in fact the signs were good and what they were set back by was high interest rates.
但實(shí)際上市場信號(hào)良好，他們只是被高利率拖了后腿。
At the same time, their longerterm problems, which were affecting their market share, were eventually credited to poor training
同時(shí)，他們長期的問題最終歸咎于差勁的培訓(xùn)，這影響了他們的市場份額。
and having looked at the details in their last report I think that's right.
從上一個(gè)報(bào)告詳情看，我想這是對的。
