評論
打印
Points of view
觀點
Are TV commercials for children bad or good?
電視廣告對孩子有益還是有害？
Read this opinion article from a newspaper, followed by cuttings from the Letters to the Editor section, too see both sides.
閱讀這篇來自報紙的評價文章，“讀編往來”板塊的剪報，了解正反面觀點。
A Little Spenders are Big Spenders
A 小消費者是大消費者
The latest target for TV commercials is Asia's fastest growing consumer group--children.
電視廣告最新的目標是亞洲增長最快的消費群體—兒童。
Asian families are getting smaller and wealthier, and Asian children are watching more TV.
亞洲家庭變得越來越小，越來越富裕，亞洲小孩看電視看得越來越多。
One estimate says a typical Asian child sees more than 10,000 minutes of TV commercials a year.
據估計報道，普通的亞洲小孩一年看電視廣告長達1萬多分鐘。
To get the attention (and the money) of these young viewers, commercials use child actors.
為了吸引這些年輕電視觀眾的注意（和吸收金錢），廣告由童星來拍。
'Kids can identify with someone from their own age group,' says one advertiser, 'so the commercials are more effective.'
“兒童對同齡人有認同感，”一個廣告商說，“因此，這些廣告效果更好。”
Of course, child actors earn big money.
當然，童星能賺大筆錢財。
Not everyone is happy to see kids turned into consumers.
不是每個人都樂意看到兒童被變成消費者的。
Some educators believe that the more TV commercials children watch, the more materialistic they become.
一些教育家認為兒童廣告看得越多，就變得越追求物質。
One Japanese survey asked children, "What do you want most in life?'
某個日本調查詢問小孩，“你一生中最想得到什么？”
Twenty percent said money or possessions.
有百分之二十的小孩說是金錢或財產。
For these reasons, governments are taking action to protect children.
就這些原由，政府正在采取行動保護孩子。
Television authorities, for example, would ban an advertisement if it made children feel inferior because they did not own the advertised product.
例如，如果一則廣告使兒童因為沒有擁有廣告中的商品而感到低人一等，那么電視臺就會禁止這樣的廣告播放。
